Ukay On The Web: From Store Racks To Social Media
In the ever-evolving world of fashion, few trends have made as dramatic an entrance as ukay-ukay, the Filipino term for thrift shopping. What once was a hidden gem for budget-savvy shoppers has now taken center stage on Facebook and Instagram pages, transforming the way we view second-hand fashion.
From the bustling streets of Manila to the Facebook and Instagram feeds of fashionistas worldwide, ukay-ukay has evolved to keep up with the time and current trends.
Ukay for me
For me, ukay-ukay shopping is all about finding unique and vintage fashion pieces while being mindful of environmental and economic factors. I just couldn’t keep up with the current brands, which are too expensive for my student allowances.
On my social media, it all started with just one save of a post on Facebook. They were selling jackets and pullovers, which caught my attention and interest. Though at the time I didn’t have enough money saved to be able to buy the product I like, so I saved the post so I can go back to it. The moment after that, more and more pages selling second-hand clothes started to get suggested to me.
Ukay-Ukay’s Drive To Social Media
Social media platforms have played a pivotal role in ukay-ukay’s resurgence. Facebook and Instagram, the dynamic duo of social media, have played a pivotal role in its transformation along with the pandemic. These have turned thrift shopping into an easily accessible movement with the power of the internet.
During the pandemic, a lot of things migrated to the internet, prompting the term “New Normal”. From student’s classes, shopping, job interviews, meetings, talking, everything was put online.
For the sake of keeping the ukay culture alive, it had to keep up with the circumstances.
Sharing the Thrifted Love
Here are some of the standout Ukay-Ukay pages on Facebook and Instagram that you should definitely consider following: (Click the photo to go to their page)
Facebook Pages:
Classycoats: (women’s formal wear, coats, and jackets)
Wander Thrift
Wearably
Instagram Pages:
Fiére.co
DopeFits Philippines
ThriftyApe
If you’re interested in finding more Ukay-Ukay pages on Facebook and Instagram, there are many ways to do so.
- Use Hashtags: Search for relevant hashtags like #Ukay, #UkayUkayFinds, or #ThriftedFashion. This will lead you to posts and accounts that share ukay-ukay content.
- Join Facebook Groups: Many dedicated ukay-ukay groups on Facebook share their favorite pages and accounts, allowing you to explore more options.
- Follow Recommendations: If you follow one account, you’ll likely receive recommendations for similar accounts, making it easier to discover new sources of inspiration.
Ukay-ukay on Facebook and Instagram is more than just a trend; it’s a dynamic community that strives for sustainable fashion while celebrating individuality and creativity. So, the next time you scroll through your social media feed, keep an eye out for ukay-ukay treasures. Your next fashion treasure could be just a click away.
