Before the end of 2021, Jollibee Food Corps launched six more stores across the United Kingdom. This comes after customers flocked during the opening of London’s West End branch where over 4,000 Chickenjoy were sold.
Jollibee in London West End opened last May 20. And, of course, they exceeded opening day sales records from its Leeds, Leicester City, and Liverpool openings. The Philippine monster food chain sold over 4 thousand pieces of Chickenjoy on the first day alone as per the operator.
Jollibee earlier said it plans to open as many as 50 stores in Europe in the next 5 years. This comes as a part of its bid to be among the top 5 restaurant companies globally. As per their statement over the weekend, the homegrown brand said it would further expand its footprint in the UK to tap its GBP 1.2 billion fried chicken market.
JFC said London chicken-lovers lined up as early as 3 a.m. or 7 hours before the doors opened. About 300 people were in line by 9:30 a.m. The Jollibee group said half of its customers were locals.
Ernesto Tanmantiong—the Group CEO of Jollibee—said,
It is heartwarming to see the long lines of customers at Jollibee’s London West End opening. We are excited to welcome our British customers along with our Filipino guests to our latest restaurant, where they can enjoy our unique and popular food offerings. We also look forward to continuously expanding our brand footprint in UK’s GBP 1.2 billion fried chicken market as we open more stores in the country and the rest of Europe.
“Coated with fiery breading for extra-hot crunch” were the words they used to describe the UK exclusive they launched. It is the UK Spicy Chicken Burger. The Jollibee Group operates in 33 countries with over 5,800 stores with branches all around the world.
The list includes:
- United States
- People’s Republic of China
- United Kingdom
- Saudi Arabia
- United Arab Emirates
- Costa Rica
- South Korea
- Japan; and
A person born between the generations of Millenial and Gen Z. I believe I have a fresh take on things, but can still stay true to my roots. I write anything in Pop Culture as long as it suits my taste (if it doesn't, it was only for work). I love to wander around the cosmos, then come back with a story to publish.