Hyundai enters the world of sustainable fashion Re: Style 2020

Hyundai just released a sustainable fashion collection! Surprisingly, it’s actually good. For the first time ever, you may want to dress up in scraps of automotive waste. It may not sound appealing at first, but wait until you see what certain designers created from discarded fabrics of an airbag or even a rejected piece of the seat belt.

Hyundai launches Re: Style 2020 fashion collection

Re: Style 2020 remains a creative approach to sustainable fashion. The South Korean car company partnered with six sustainably-minded designers from around the world to create a capsule collection. They created jewelry, jumpsuits, work vests, bags, and other various other clothing.

The capsule fashion collection remained in partnership with renowned trendy fashion brands like Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn, and Rosie Assoulin. Hyundai selected them because they share the same vision of finding more sustainable ways to create products that we love.

Rosh Mahtani for Alighieri

A stunning collection of necklaces, chokers, bracelets, and other items created with repurposed seatbelts, car glass, and foam materials, as well as gold, silver, bronze, and freshwater pearls.

Ann Foster for E.L.V. DENIM

A jumpsuit created using upcycled denim and leather scraps from the car manufacturing process.

Maxwell Osborne for Public School

A Fuji Technical Vest created out of discarded seatbelt webbings and airbag materials.

Seung Gun Park for pushBUTTON

A work vest with pockets using airbag materials that keep the airbag’s original details.

Richard Quinn

A corset made of recycled airbag fabrics with a blue and white floral pattern.

Rosie Assoulin

A tote bag made of seatbelt webbings, carpet fabrics, and foam repurposed from discarded automotive materials.

“At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post-COVID-19 world. Through Re: Style 2020 we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to.”

“By demonstrating that discarded resources can be reimagined into valuable products, Hyundai Motor encourages more industries to see waste as a recreative opportunity and to work collaboratively toward an environmentally accountable and economically efficient future.”

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