The media has always been an important aspect of social and cultural analysis. Its extensiveness is considered to be an indicator of social progression and cultural cultivation since the industrial era. However, the current dynamic and structure of the 21st-century media landscape changed this. It led to media consumers and producers alike being disconnected from the need for careful media responsibility. Rather it has led to an increased dependence on emotive response and relative perceptions. This is the post-truth era where safeguarding the truth is more important than ever.
Analyzing the aspects of media responsibilities in the post-truth era
Media responsibility in the Philippines
In the context of the Philippines, the current state of the sphere of media, culture, and society is in a transitional phase. A development from the traditional system to modern technology. Emerging trends in the technological world became a big influence on globalization in the country. This is as the accessibility of these advancements is within the reach of the local masses.
This can be seen as a social dilemma for the Philippines’ because it highly endangers the preservation of original traditions and behaviors. Furthermore, there is a significant change in the admiration of different foreign concepts in the media sphere. Given that developed countries tend to target developing nations in the implementation of the concept of globalization.
The role of media
The role of media responsibility in the spread of these ideas became prominent in the Philippines. They play a vital role in further promoting these concepts just by consuming daily. In addition, media consumers have commonly fixated on the trends from foreign countries and mimicry became a common response. For example, the media transformation in the country developed over time as multiple media consumers transitioned from wired telephones to cellular phones.
This transition developed a relationship with the community’s line of communication. Also, this brewed a new culture of spending more time on the screen. Media-based communication became abundant in the country and the engagement of traditional behaviors was overshadowed.
In the present, the media responsibility within the masses is evidently capable to shape the masses in terms of their behavior. The intensification of the ethical utilization of media in the Philippines ensures its optimum use. As media consumers became more protected and aware of the ethical aspects that they need to consider, they can experience an improved quality of media utility.
So, let me just repeat – this is the post-truth era where safeguarding the truth is more important than ever.
Precious' only desire for the future is to be more human. The world we live in has shackled us in the limitations of practicality that we are taught that to be human is to be weak. She wants to change that narrative and attempt to prove that the best way to progress and equality is by amplifying our humanity. Believe it or not- she absurdly believes that this could be done through writing. On a more formal and boring note she has a journalism degree with plans to pursue legal studies in the future.