FPJ’s Ang Probinsyano: Philippines’ Longest Running Teleserye
A teleserye primarily runs from a month to a whole year; however, why did FPJ’s Ang Probinsyano last for seven (7) long years? It looks like Filipinos fell in love with the story of Cardo Dalisay, starred by famous Filipino actor Coco Martin. Let us look at why this became the longest-running teleserye in the Philippines!
Real-Life Scenarios
It depicts the reality that could occur in a country or someone’s life. It focuses on a family’s heart-warming bond and scenarios happening in the government, streets, and police stations. In addition, they also give their audience ideas on how to deal with threatening situations.
FPJ’s Ang Probinsyano Builds Connection
Have you ever heard of the trending videos online of emotional individuals crying, laughing, heartbroken, and feeling a rollercoaster of emotions because of this teleserye? The show undoubtedly creates a connection with its audience, leaving a mark on people’s hearts and minds. The audience feels like they are part of the show reason why some turn emotional when an important character dies.
Marketing Strategy
ABS-CBN released merchandise like school supplies, clothing, and toys, as well as a game named “endless runner” that piqued the curiosity of many. They also created ABS-CBN Studio XP, a 4D theatre game based on traditional Filipino games. Moreover, Cardo Dalisay’s “immortality” has become the talk of the town, with people posting and debating when he will die. But Cardo, as the main character, survived it all.
It proves that a good show does not need too much promotion to find its target audience. Instead, people will flock, and they will look for it. That is why this story lasted for years! Can any other show beat this record? However, other teleserye who wishes to surpass this needs much effort and hard work.
