TECNO and School of Design at University of Leeds Announce Partnership to Advance Innovations in Inclusive Multi-Skin Tone Imaging System on Smartphones

The partnership will support TECNO to innovate more inclusive camera technologies. These are cameras that better capture and represent the diversity of beauty, produce true skin tone image and inspire natural skin tone confidence.

TECNO, a global pioneer in inclusive camera technology, today announced a strategic partnership with the School of Design at University of Leeds. They jointly advance the application of colour science to TECNO’s multi-skin tone imaging system. This is to ultimately empower the imaging experience especially portrait on TECNO’s smartphones. Moreover, it strengthens its unique leadership across the industry. With in-depth academic research, scientific analysis and consultation from authoritative experts in the field, the partnership aims to break down barriers to achieve more realistic true-to-life portrait imaging. These result in a more inclusive photography experience for smartphone users of every skin tone from TECNO’s target markets. 

TECNO has always been dedicated to capturing and celebrating the beauty of diversity from emerging markets. They also embrace the perfection of true skin tones and inspiring confidence through inclusive camera technologies. This strategic partnership will leverage TECNO’s cutting-edge technological capabilities and the School of Design at University of Leeds’ colour science expertise. These solidify TECNO’s position as a flag-bearer for smartphones designed with everyone in mind.

Advanced Imaging Technology

The collaboration will focus on delivering scientific research and breakthroughs that advance multi-skin tone portrait imaging technology in smartphones. Extensive research will be carried out into how technological barriers, psychological barriers, and localized experience barriers can be removed. Thus, this delivers more professional photography experiences that ensure everyone is accurately represented in photography whatever shade their skin. The commencement of this exciting partnership will see even greater investment from TECNO in its multi-skin tone imaging system, with the brand and the School of Design at University of Leeds working together to further academic research and technological innovation in the field while establishing a new standard for cutting-edge multi-skin tone imaging.

“TECNO has always seen portrait photography as an important opportunity to promote greater inclusivity in smartphone technology,” said Jack Guo, General Manager of TECNO. “With a consistent dedication to bridge the gap with global emerging markets through better technologies, our goal is to strengthen our technological capabilities in multi-skin tone imaging. This captures the essence of humanity better in a way that represents everybody. Through our collaboration with the School of Design at University of Leeds, we aim to combine our strengths and use technological innovation. It enhances the imaging experience for TECNO customers whoever and wherever they are.”

Through years of work on the foundations of inclusive camera technology, TECNO has developed vast technical expertise and scientifically accurate verification methods in multi-skin tone portrait technology. This expertise has also been honed through a localized user-centric approach. It allows TECNO to gain deep insight into local consumer requirements to develop precise methodologies that improve the user experience. Moreover, TECNO has been delivering impactful imaging for users with dark skin tones for many years. This is thanks also to a comprehensive image customization debugging strategy and in-depth algorithm optimizations. Thus, the brand’s imaging research and investment are focused on a diverse spectrum of users. In fact, TECNO’s attention to market and consumer feedback enables it to deliver an improved imaging experience for users with a wide range of skin tones. With this consumer-centric approach and market-driven strategy, TECNO is well-positioned to continue leading innovation in the industry through this new strategic partnership.

The School of Design at University of Leeds is also a renowned institution with a strong background in colour science. They will contribute its academic and scientific support, laboratory data, and insights from authoritative experts and institutions in the research community. The university’s in-depth research on skin tone and colour science places great importance on inclusivity and diversity. It uplifts and celebrates the beauty of true tones, and has gained recognition in both academia and industry. Consequently, this makes it an invaluable partner. 

Dr. Kaida Xiao, Technical Advisor of TECNO ColourScience of Skintone Image Technology and Associate Professor in Colour and Imaging Science in the School of Design at the University of Leeds, said:

“Our involvement in colour and skin tone research has spanned many years. And, I’m thrilled that TECNO is joining us to pursue further inclusivity-related research with a shared vision. This is to create more inclusive depictions of beauty. Academic research has a major role in meeting the needs of society. Through collaborations with leading enterprises like TECNO, we continuously discover new ways of implementing our knowledge. We are delighted to be partnering with TECNO as their ambitions align perfectly with ours. This is namely advancing technologies that can enhance people’s experience of life and contribute to greater inclusivity.”

As a consumer-centric brand, TECNO’s innovation is informed by local insights and demands acquired through extensive consumer research. In line with its “Stop at Nothing” philosophy, TECNO is dedicated to improving the smartphone experience. It is made for a global audience of every skin tone. Moreover, TECNO will continue to work with leading global organizations and institutions. They break down barriers and establish new standards and technologies in the field of multi-skin tone portrait and colour science. 

TECNO Philippines Promos and Recent Events

TECNO CAMON 20 Pro 5G Mr Doodle Edition open sale at Shopee, TikTok, and TECNO partner retail stores. The official price is Php 11,999. 

Moreover, TECNO Philippines Facebook and TikTok is starting “Share to Win Doodle Edition Gift Set” activity from 8.8-8.15. By sharing Doodle related post, participators also have a chance to win TECNO CAMON 20 Pro 5G Doodle Edition Gift Set and Doodle related freebies.

In addition, on TECNO Philippines Facebook also open the POVA 5 GGWP Season 1 Tournament registration. The joined team have a chance to win up to PhP 250,000 and 6 POVA 5 series units.

For any related media queries, please contact pr.ph@tecno-mobile.com