Kylie Verzosa’s SOLÁ Launches New Colors for the Mercury Collection Aimed to Empower Every Body
Renowned entrepreneur and Celebrity icon Kylie Verzosa is thrilled to announce the addition of 2 new colors to SOLÁ’s revolutionary Shapewear line: Mercury Collection. Drawing inspiration from her multi-hyphenated career as a celebrity and businesswoman, these additions celebrate self-expression, confidence, and empowerment.
The Mercury Collection by SOLÁ sets to captivate audiences once again with its everyday wear appeal, with the introduction of two versatile new colors: Milk and Sand. These new shades join the permanent collection of existing color including black, camel, and mauve in the Mercury Collection.
Milk is an opaque white tone that is complimentary to both warm and cool skin tone wearers. Sand is a lighter nude color compared to the best-selling Camel shade that SOLÁ already offers. Overwhelming popular demand led to the meticulous crafting of these shades to complement diverse skin tones and personal styles, reinforcing the collection’s commitment to confidence, inclusivity, and comfort.
The color “Milk” is a returning crowd favorite from the limited-edition #SOLÁMilkyWay drop that was sold-out in May. Due to popular demand, this colorway is now part of the permanent collection.
The color “Sand” is launching in conjunction with the “Nude Attitude” campaign from L’Oréal Paris. In this forthcoming launch, SOLÁ is excited to unveil its collaboration with L’Oréal, the leading beauty brand in the world. Leveraging its expertise in cosmetics, L’Oréal Philippines will introduce a captivating collection of the new Nude Attitude Collection as part of their Infallible Matte Lipsticks. This collaboration aims to empower individuals to not only embrace their beauty but also embrace it with unwavering confidence, celebrating diversity and self-expression; this collab is the first of its kind in the Philippines market and is the first time that L’Oreal Paris as a global brand is partnering in launch with a local brand.
With Kylie’s unwavering dedication, we can see the tremendous effort she and the SOLÁ team have put into gathering and responding to customer feedback and demands. By listening to customers and striving to meet their needs, Kylie has crafted a line that truly embodies empowerment and self-love.
The Mercury Collection is about more than just shapewear; it’s about celebrating who you are,” says Kylie. “I want everyone to feel empowered and beautiful in theirown skin.” This passion for creating products that resonate with real people is evident in every piece of the Mercury Collection, highlighting Kylie’s meticulous attention to detail and her desire to uplift and inspire.
SOLÁ’s new colors features a range of products designed to empower everyone, offering unparalleled comfort and support while enhancing natural curves. High-quality materials craft each piece, ensuring a seamless design perfect under tight-fitting clothes or on its own, with unique compression that sculpts and hugs the body in the right places for a smoother curve.
In this set of new colors, three styles are available for this initial launch: Sculpting Classic Shapewear Bodysuit, Sculpting Strapless Shapewear Bodysuit, and Sculpting Mid-Thigh Shapewear Bodysuit, and each style has unique features:
- Sculpting Classic and Strapless Shapewear Bodysuits: Both include triple snap closures for easier dressing and undressing.
- Sculpting Mid-Thigh Shapewear Bodysuit: Features a wider neckline for a more flattering appearance and a pee hole in the crotch area.
- Best-Selling Strapless Shapewear Bodysuit: Comes with a silicone grip to prevent the garment from rolling down.
These styles are available in a wide range of sizes, from XS to XXL, ensuring a perfect fit for everyone. Priced between ₱1,485 – ₱1,585, these shapewear pieces will be available for pre-order on June 11 at sola.com.ph and will be available for purchase on June 18 at SOLÁ’s official Shopee, Lazada, and TikTok Shop.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.