Bench Fashion Show Returns After 8 Years
US-based television and film production company J Creative Entertainment has partnered with retail and lifestyle brand Bench to develop a documentary film project. This collaboration will chronicle the eagerly awaited return of The Bench Denim & Underwear Show in 2025.
Established in 1987 by Filipino business magnate Ben Chan, Bench has grown to become the Philippines’ largest clothing chain. The brand has expanded into lifestyle and beauty under the Suyen Corporation trademark. This further solidified its impact on the fashion industry.
Furthermore, the production for the documentary film project is underway to spotlight the return of the iconic Bench Denim & Underwear Show after a 8 year-hiatus. “Bench Body of Work” celebrates the ethos of the company, spotlighting the brand’s commitment to fashion, authenticity and culture.
“We have a commitment to innovate and ideate in all aspects of our business and this new partnership with J Creative Entertainment will help to usher in a new generation of forward thinkers spotlighting our stories on a global stage. And what better aspect to spotlight than the return of our Bench Fashion Show ‘Body of Work’. And after 8 years, it’s time for us to return—celebrating the incredible legacy of the brand.” CEO Ben Chan shared.
“We are thrilled to partner with Bench—a celebrated Philippine brandand help expand their stories of empowerment and aspiration to the world.” shared J Creative Entertainment Co-CEO and Body of Work executive producer JP Mallo.
“Bench has been a cultural staple in the Philippines and it’s an honor to work alongside them as storytellers across new platforms.” adds co-CEO Justyn Reyes.
This partnership furthers the mission of Filipino-American owned J Creative Entertainment. To spotlight AAPI, Asian, and Filipino stories for a global audience.
Bench Body of Work will be filmed live at Mall of Asia Arena, Manila, Philippines in 2025. Moreover, the live show will be directed by famed fashion show director Robby Carmona alongside stage director Gypsy Snyder (Les 7 Doigts). Following that, the documentary film project directed by Tom Lowry (The Circle – Netflix, Naked Attraction – Max) and executive produced by Kim Enson Lowry.
This J Creative Entertainment and Bench collaboration marks an exciting venture to capture and showcase the much-anticipated revival of The Bench Denim & Underwear Show. Moreover, this partnership highlights the brand’s rich heritage and its influence on fashion and culture, delivering compelling narratives that elevates our stories.
