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Top 5 Philippine Influencers to Follow in 2023

Top 5 Philippine Influencers to Follow in 2023

From health and fitness to food and fashion, the Philippines is home to a diverse range of social media stars. 

In recent years, influencers have grown in stature and become a mainstay in every customer acquisition and marketing strategy. This can be seen across the entire range of products and services they collaborate with, from makeup and fashion to filling seats at roulette tables onlineand movie theatres.

In this article, we’ll introduce you to some of the most interesting influencers in the Filipino market. Let’s dive in.

Jam Manalo

Get ready to sweat and be inspired by the best fitness and health content creator in the Philippines, Jam Manalo. With his chiselled physique and boundless energy, Jam has captivated audiences with his inspirational posts, sharing his daily workout routines and healthy food recipes on his Instagram Reels. Not content with simply flaunting his impressive results, Jam is also known for his many brand deals that support his commitment to a healthy lifestyle. 

JP Anglo

If you’re a foodie in the Philippines, you’re also no stranger to the name JP Anglo. Moreover, with his passion for cooking and penchant for exploring new cafes, JP has established himself as a well-known chef and food reviewer. Through his Instagram, JP also shares the dishes he creates and the meals he enjoys, providing his audience with a feast for the eyes and the taste buds.


Get ready to meet one of the most inspiring momfluencers in the Philippines, Katzi. But she’s much more than that, as Katzi is a passionate advocate for childhood literacy and reading. As a mother of two, she also knows firsthand the importance of promoting reading habits in children. And, her Instagram page is a treasure trove of parenting advice and recommendations for children’s books and toys.

Sam Concepcion

Get ready to groove to the beats of one of the most beloved musicians and influencers in the Philippines, Sam Concepcion. With a long and illustrious career in the entertainment industry, Sam is also a versatile influencer with many titles under his belt. What’s more, from being a VJ and host to a dancer and actor, he has done it all. Sam first gained recognition for winning the survival singing contest Little Big Star Season 1 in 2006, and since then, he has amassed a loyal following that continues to grow.

Liz Uy

Get ready to be swept off your feet by the ultimate fashion influencer in the Philippines, Liz Uy. Known for her edgy and glamorous style, Liz also has a consistent look that oozes sophistication and elegance. Moreover, her influence in the fashion world is undeniable. And, she has cemented her place as one of the biggest Filipino fashion influencers.


The world of influencers is also constantly evolving, and the Philippines is at the forefront of this trend. From fitness enthusiasts to foodies, from musicians to fashionistas, there is an influencer for every niche in this country. Moreover, these social media stars have built massive followings and established themselves as the go-to authorities in their respective fields. And there you have it: the five must-follow influencers of the Philippines!

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