5 MSCHF Products That Got The World Laughing (And Buying)

When the world needed a little bit of mischief in the fashion and business, MSCHF came in, not knocking the door but breaking it open. Founded in 2016, MSCHF is an art collective based in New York, known for creating tweaked counterparts of other products. Whether designing browser plugins, Nike replicas filled with blood, or collaborating with Jimmy Fallon, it’s never far from controversy. They likely hold the record for most Cease & Desist orders received by one entity in just six years of life.

To prove the point, here are five MSCHF products that got the world laughing (and buying):

Wavy Baby

First featured in the Tyga music video for Freaky Deaky, the Wavy Baby shoes are basically just distorted or liquified version of Vans Old Skool. The Wavy Baby MSCHF x Tyga shoes hit the MSCHF Sneakers app during April of 2022, priced at $220 apiece. The shoes feature a black-and-white color scheme with a stripe going down each side. The bottoms of the shoes include a large platform shaped like a wave. Luckily, the Wavy Baby is just distinct enough to be legally dissimilar to the famous canvas sneakers that inspired it.

A disclaimer on the MSCHF website reads: “Warning: By placing your foot in this shoe, you agree to waive any claims against MSCHF for any injury, death, or damages arising from having your foot in this shoe.”

Gobstomper

Jimmy Fallon involved himself with MCHF’s mischiefs too, when they collaborated for a skate shoes. Officially titled the MSCHF x Jimmy Fallon Gobstomper (presumably a play on Gobstopper, the Wonka company’s multi-layered jawbreaker), the off-white sneaker— which boasts pops of brown, blue, yellow, and red— looks good enough to lick. That attractive facade is only the Gobstomper’s surface level: multiple layers of color are hidden beneath the sneaker’s crisp beige surface, revealed gradually as the shoe wears down.

The product dropped in limited quantities exclusively via the MSCHF Sneakers App on July 28, for $195 via a grueling 24-hour raffle.

Big Red Boot

Chic? Cartoonish? Ridiculous? Whatever one may think of it, these big red boots remain to be MSCHF’s most successful offer yet. You’ve probably seen them by now on your social media. They’re hard to miss. Those big red boots are everywhere, and not just on celebrities. The Big Red Boots are thermoplastic polyurethane rubber-shelled boots that are straight out of a world like Roger Rabbit’s.

The product description on MSCHF’s website reads: “Cartoonishness is an abstraction that frees us from the constraints of reality. If you kick someone in these boots they go BOING!”

The boots went on sale for $350 in February of 2023. It sold out “basically instantly,” MSCHF co-founder Daniel Greenberg told The Times via email.

Super Normal

MSCHF’s Super Normal is essentially a crispy white Air Force 1 with squiggly design lines. The low-slung silhouette also comes with a leather upper build, completely engulfed in an angelic hue. MSCHF branding is embedded inside the translucent lace dubraes as well as the tongues in warped, black font. It is also in debossed fashion on the lateral midsoles where you’d usually find an “Air” logo on the AF1. Super Normal launched in June 23, 2022, sold for $145 USD.

WD-40 Cologne

Aside from shoes, MSCHF also releases other products like candies and even fragrances. The group’s most recent release is a cheeky project poking fun at the pomp and circumstance of luxury perfume. Enter: Smells Like WD-40, a fragrance modeled after the industrial lubricant. Given fashion’s obsession with workwear, MSCHF’s attempt to capture the scent of manual labor is pretty timely.

MSCHF’s “Eau de Industrie” is available at the brand’s website for $48 a bottle, downright reasonable compared to the latest Frédéric Malle or D.S. & Durga drop. Of course, recreating the chemical-y smell of WD-40 doesn’t necessarily require the expensive raw materials — such as oud, jasmine oil, and rose petals — often used to formulate fine fragrance.