IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture
A series of immersive sessions will match brands with leading TikTok creators. It sets to provide strategic counsel and co-creation opportunities for upcoming campaigns. Today, IPG Mediabrands and Tiktok joined forces. Of course, this becomes a way to spearhead a first-of-its-kind creator and content accelerator initiative. This act held the design to drive brands to the center of culture. Both companies will co-create a series of custom programs for IPG Mediabrand’s clients. Intended to help them build an authentic presence on TikTok, they tap into the platform’s community of creators. The two companies will form a bespoke Creator Collective.
Meanwhile, this will bring together a select group of forward-thinking and diverse creators. Those creators will provide hands-on guidance to the said clients. Of course, this will ensure that their content will remain culturally connected, inclusive, and resonates with the community. Creator Camps, on the other hand, remain a quarterly session. This will also provide the said clients with strategic counsel and feedback on their upcoming campaigns. Aside from that, this will also remain the first program of an entire series.
IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture
The Creator Collective forms the central pillar of a three-year, global endeavor between IPG Mediabrands and TikTok. It also focuses on providing IPG Mediabrands’ agencies and clients with access to TikTok insight and training, first-to-market opportunities, resources and best practices, and research and media trial opportunities.
Daryl Lee, the Global CEO of IPG Mediabrands also said:
“I am excited to announce that IPG Mediabrands clients will now get unique access to the immense content and entertainment capabilities of TikTok. As the most improved platform from a media responsibility perspective based on our latest Media Responsibility Index, TikTok has earned this partnership through backing its words with action and integrity.”
Danie Benowitz, President of IPG Mediabrands’ MAGNA also added:
“As audience reach declines in traditional formats, it is critical that client budgets fund new ways to connect with audiences. This partnership will deliver incredible value to our clients and, as importantly, will help all of us learn the power of creating content communities at scale.”
Then, Blake Chandlee, TikTok’s President of Global Business Solution indicated:
“On TikTok, brands have the unique ability to become creators and storytellers by listening to the community and adopting an always-on approach to their content. We’re delighted to partner with IPG Mediabrands and help their clients tap into trends, create a steady stream of content that resonates with our community, and embrace the creativity and culture that makes TikTok such an incredible platform.”
TikTok and IPG Mediabrands also commit to identifying new ways to foster diversity, equity and inclusion on and off the platform. The two companies collaborate to develop innovative, creative strategies. Of course, this sets to benefit nonprofit organizations and elevate underrepresented communities on the platform. Aside from that, TikTok also became a recent participant in the Equity Upfront, hosted under IPG Mediabrands’ MAGNA.
