A Little Goes A Long Way: The Beauty of the Underconsumption
Since then, people of TikTok have started making ‘underconsumption‘ a trend, calling it #underconsumptioncore. This trend encourages individuals to maximize their resources and be prudent with their finances.
Underconsumption Core: The Beauty of the Underconsumption Trend Amongst People
Picture this: you have used only one or two makeup products for years. Why? Because they last long and serve their function well. Despite the rise of various makeup products and new variants, you aren’t swayed by the wave of people purchasing them.
By doing this, you save money since your makeup products last for years, and you only repurchase when they’re completely empty. Mathematically speaking, your expenses on makeup are lower because your next purchase is years away—this is underconsumption.
Underconsumption isn’t limited to makeup, it can also be about other things that require us to use our money. Now, what do we get from this? This trend has encouraged many people to save up, and and to distinguish and use what we truly need. This trend has challenged the culture of consumerism by consuming less than the others.
Make sure that good quality products will take up place in your home.
With that being said, it’s better to invest in quality products to save more in the long run. An article from Village Pipol Magazine mentioned that choosing quality over quantity is advantageous because quality products last longer and perform better.
Therefore, a quality product ensures you’ll encounter few to no defects in the long run, resulting in lower service costs since it won’t require frequent repairs. Furthermore, this is another #TipidTip: surround your home and space with good-quality products.
Looking Back: Where #underconsumptioncore started
An article from The Conversation discusses how this trend may be deeply rooted in several challenges that leave people feeling financially pressured. It also mentions that underconsumption can be a reaction to overconsumption, rejecting the ‘influencer culture’ of doing hauls.
Furthermore, this trend also reflects a growing awareness, adapting to economic realities, and embracing environmental consciousness.
With the rise of inflation and other economic struggles, under-consuming helps people focus on using only what they need, avoiding unnecessary stuff. This approach not only saves money but also frees up space—minimalism is key here. Therefore, investing in high-quality products that perform well and last long can help you with the #underconsumption.
