CONNECTIFY MNL MARKS FIRST ANNIVERSARY
Connectify MNL proudly marks its first anniversary, reflecting on a year of meaningful partnerships between brands and influencers, navigating digital trends, and strengthening engagement with Filipino audiences. In only one year, this young and talented group has already worked with local and multinational brands across various industries, including beauty, fashion, tech, airline and transportation, telecommunications, FMCG, pharmaceuticals, and restaurants, as well as tourism offices of Asian countries.
As the influencer marketing landscape continues to evolve, the Connectify MNL team shares insights on emerging trends shaping the industry in the Philippines.
Emotional Appeal Drives Consumer Behavior
“I believe consumers support brands and influencers that align with their values. Whether focusing on sustainability, diversity, or mental health advocacy, audiences gravitate toward content creators who use their platforms to inspire positive change. Emotional appeal help brands through influencers connect on a deeper and longer level.” – Jim Zamora, Founder & Managing Director
Familiar and Culturally Relevant Content
“I notice that Filipino audience engages more with content that feels familiar and culturally relevant. Whether it involves the use of local dialects or the incorporation of community-driven narratives, hyperlocalized content fosters deeper connections and enhances audience engagement.” – Angela Baltan, Brand Partnership Manager
The Power of Short-Form Videos
“With platforms like TikTok, Instagram Reels, and YouTube Shorts leading the way, brands and influencers must deliver impactful and engaging messages within seconds while maintaining authenticity.” – Christine Zamora, Brand Partnership Officer
The Rise of Nano Influencers
“Smaller influencers are making a big impact. Nano influencers, with their highly engaged niche audiences, are becoming go-to partners for brands looking for authenticity and higher conversion rates. Their close-knit communities trust their recommendations, making them powerful voices in influencer marketing.” – Jennyvil Bello, KOL Lead
The Pros and Cons of AI
“At Connectify MNL, we view AI as a tool that enhances storytelling rather than replacing human creativity. While AI-generated captions, visuals, and executions can streamline workflows, over-reliance on them risks removing the human touch that makes content truly resonate with audiences.” – Rapha Garcia, Brand Partnership and Content Lead
As Connectify MNL commemorates this milestone, the agency remains committed to driving innovation and fostering authentic connections in the ever-evolving influencer marketing landscape. With a strong foundation and a forward-thinking approach, Connectify MNL looks ahead to another year of growth and impact.
