L’Oreal takes big, vital step in removing ‘whitening’ word from skin products

French cosmetics giant L’Oreal recently made an announcement that they will no longer include the term ‘whitening’ in their line of skin prodicts as a way to stand against the global racism.

In a statement made Saturday, the company wrote, “The L’Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products.”

Other brands in the same industry have also made the decision to rename their locally-marketed items, including Indian and Bangladeshi arms of Unilever as they turn their back on “Fair & Lovely” skin-lightening cream for the same reason.

Further promoting the appreciation of all skin tones, Anglo-Dutch firm Unilever vowed to refrain from using the word “Fair” from now on.

Aside from L’Oreal, many others have taken this initiative towards better visual identity since they received flak from the public regarding the the global rise of the Black Lives Matter movement.

American groups are now also in discussions to plan on normalizing the representation of people of color among its logos and other publicity materials.