Operation Smile and Watsons brings all-female surgical & educational team to Cebu for Women in Medicine
With the purpose of putting a smile on customers’ faces, Watsons Philippines began its partnership with Operation Smile nine years ago. Since then, the partnership has changed the lives of 2,073 people who were born with cleft-lip and palate conditions through free surgeries.
One of the largest medical volunteer-based nonprofit organizations in the world is Operation Smile. The movement has mobilized thousands of medical volunteers from a wide range of medical specialties from more than 80 countries.
One of the initiatives it has launched is Women in Medicine, which hopes to inspire and enable women to take on leadership roles in the medical field.
Helping build the country’s health force
The World Health Organization shared that women make up 70% of health professional across the world. However, the Philippines still lacks 290,000 healthcare workers to meet the WHO-recommended ratio of 44.5 health workers for every 10,000 of the population.
The Women in Medicine program seeks to educate women in resource-poor countries on advanced medical practices. Altogether, they help provide them with the tools for them to become leaders in global medicine, expand opportunities for female health care workers in underserved communities, and elevate the overall quality of cleft care globally.
In addition, with Operation Smile’s launch of Women in Medicine in the country, Philippines is only the fourth in the world to work with the organization on the all-women initiative.
A local hospital in Cebu hosted the all-female international surgical and educational mission from October 10 to 15, 2022. The surgical and educational mission, which will help change the lives of 40 beneficiaries from Cebu, will put the spotlight on the critical role women play in the global healthcare system. This will encourage them to take on leadership roles in their professions.
Meanwhile, comprising the multinational surgical and educational team are 60 plastic surgeons, anesthesiologists, pediatricians, dentists, speech therapists, child life specialists, and biomedical technicians from the United States, Vietnam, Australia, Guatemala, Colombia, Peru, Honduras, Sweden, UK, Egypt, South Africa, and the Philippines.
Watsons and Women Empowerment
Operation Smile co-founder and president Kathleen Magee said there are five million patients in need of cleft care in the countries the organization works in, and five billion people who lack access to safe surgery across the world.
“We can’t address this need without more women in the healthcare arena,” said Magee.
“The spirit of bringing a smile to people’s faces continues to live on in Watsons. We are happy to partner with Operation Smile in this groundbreaking program. As we continue to not only help change the lives of those who are born with cleft-lip and palate conditions, but also expand career opportunities for female health care workers,” said Viki Encarnacion, PR and Sustainability Director of Watsons.
Joining the all-women Operation Smile team are 40 female Watsons employee volunteers.
Of course, this partnership in the Philippines is part of A.S. Watson’s global commitment to bring 10,000 perfect smiles in collaboration with Operation Smile.
“Our promise to Look Good Do Good Feel Great has always included doing good by uplifting the health and wellbeing of the communities where we are present,” said Encarnacion.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.