ASUS Business Philippines Launches ASUS ExpertBook Ultra: The Flagship of the Industry. Period. The AI-Powered Business Laptop Built for CEOs and Executives
The ASUS ExpertBook Ultra arrives in the Philippines as a sub-1kg AI Business Flagship that Delivers an Unprecedented 50W of Uncompromised Power in defining next flagship business standard.
In an age of accelerating digital transformation and the relentless rise of AI-driven workflows, the very definition of a business laptop is being redefined. Modern professionals, prosumers, and enterprise leaders no longer see laptops as mere operating expenses or basic work tools. Instead, they expect them to function as mission-critical productivity hubs, powerful data-processing engines, and seamless gateways to AI integration. Above all, they demand a machine that matches their dynamic, modern, and highly mobile lifestyles without compromising on performance in any way.
Today, at a spectacular grand launch at the Grand Ballroom of Okada Manila, attended by over 1,200 industry leaders, enterprise partners, and technology decision-makers, ASUS unequivocally answered this demand by unveiling the ASUS ExpertBook Ultra. ASUS Co-CEO Mr. Samson Hu made his inaugural visit to the Philippines to personally lead the launch, joined by ASUS Vice President & APAC Commercial General Manager Mr. Rex Lee, and spearheaded locally by ASUS Business Philippines’ Business Development Manager Francis Avila. Setting a bold target for the ASUS Expert Series to become the number one commercial PC brand in the Philippines by 2028, Mr. Hu revealed that the local commercial business has grown by 85%, now accounting for 27% of ASUS’ total business in the country.
Boldly positioned as “The Flagship of the Industry. Period,” this Copilot+ PC defies the established laws of physics. Encased in a featherlight 0.99 kg aerospace-grade chassis, it seamlessly integrates the latest Intel® Core™ Ultra X9 Series 3 processor, an incredibly powerful GPU, and an advanced NPU into a single heterogeneous AI computing platform. Driven by a revolutionary 50W sustained thermal design and benchmark-shattering PCIe Gen 5×4 storage, the ExpertBook Ultra doesn’t just meet the standards of competing flagships—it shatters them. Meticulously engineered, it serves as a robust data execution hub and a premium statement piece for the modern executive.
ASUS ExpertBook Ultra Core Highlights:
- A Featherlight Heavyweight: Crafted from aerospace-grade AZ31B magnesium-aluminum alloy through precision CNC machining, it weighs a mere 0.99 kg with an ultra-thin 10.9 mm profile. ASUS ExpertBook Ultra is also the world’s smallest footprint 14.0-inch laptop. The chassis features a 9H-hardness ASUS Nano Ceramic Technology surface treatment, delivering scratch and wear resistance five times higher than the industry standard. Even in such a slim and light weight device, ASUS still manage to incorporate a 70Wh battery for up to 26 hours of battery life.
- Unrivaled 50W Sustained CPU Performance: Powered by the ASUS ExpertCool Pro thermal Technology and up to Intel Core Ultra X9 Series 3 Processor, it sustains an astonishing 50W CPU TDP (Thermal Design Power) without throttling. Its integrated Intel Arc B390 graphics delivers higher graphics performance than NVIDIA RTX4050 at 30W TGP. It can also maintain near-silent operation in whisper mode (under 20dB). Coupled with a massive 9600 MT/s memory bandwidth and a PCIe Gen5x4 SSD, it achieves class-leading performance, with read speeds up to 5 times faster and write speeds up to 1.6 times faster than a Gen 4 x4 SSD.
- The Pinnacle of Audio-Visual Experience: Pioneering the global market with a 14-inch 3K (2880×1800) anti-glare touchscreen Tandem OLED display that drastically extends panel lifespan, reduces power consumption by 40%, and achieves 1400 nits of peak HDR brightness with 30-120Hz Variable Refresh Rate display. Paired with ultra-low reflection anti-glare glass, the Gorilla Glass Matte, and a 6-speaker Dolby Atmos spatial audio system for absolute immersion.
- Haptic Touchpad and Complete I/O Ports: ASUS is committed to delivering the best possible input experience for users. The ASUS ExpertBook Ultra features a 1.5 mm key-travel, spill-resistant keyboard for comfortable typing, along with a precisely tuned haptic touchpad that is so intuitive and accurate, you may not need an external mouse at all. The I/O selection is also highly comprehensive, with one USB Type-C and one USB Type-A port on each side of the laptop, as well as a standard HDMI 2.1 port and a combo audio jack.
- Enterprise-Grade AI & Bulletproof Security: Integrates the subscription-free MyExpert AI suite (featuring AI ExpertMeet and a local Knowledge Hub). Hardware-level security is further reinforced by compliance with the NIST SP 800-193 standard, along with a self-healing BIOS, a physical webcam shield, and dual biometric authentication through fingerprint and IR facial recognition.
Industry Leaders Endorse a New Standard of Excellence
The launch event served as a powerful declaration of industry leadership, with top executives taking the stage to establish the ExpertBook Ultra as the new insurmountable benchmark in the commercial PC market.
“The ExpertBook Ultra is the absolute pinnacle of ASUS engineering and our definitive answer to the future of work,” said Mr. Samson Hu, Co-CEO of ASUS, during his keynote. “We engineered this device with zero compromises. We understand that tomorrow’s business leaders require an AI-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry.”
Wendy Gurra at Intel, emphasized the hardware synergy: “The ExpertBook Ultra perfectly unleashes the 50 TOPS of computing power from our latest NPU. This unprecedented processing capability ensures that professional users have the raw performance required to drive the most demanding AI-driven business applications with unmatched efficiency.”
No Scripts. Top Executives Tried ASUS ExpertBook Ultra for Three Weeks and Gave One Verdict.
Before the launch, ASUS Business Philippines gave three of the country’s most respected executives three uninterrupted weeks with the ExpertBook Ultra — no scripts, no briefings, no expectations. What they came back with were not endorsements. They were verdicts.
Lito Villanueva, EVP & Chief Innovation & Inclusion Officer of RCBC and Founding Chairman of Fintech Alliance PH and Asia FinTech Alliance, has spent his career demanding more from technology — and from the institutions that adopt it. After three weeks, his assessment was direct:
“The best technology should make people feel more capable, not more overwhelmed. The ExpertBook Ultra brings powerful features — from AI performance to enterprise-grade security — into a device that still feels simple and practical to use.”
From an executive at the intersection of finance, innovation, and digital transformation, that is not a compliment lightly given.
Two other executives echoed the same verdict in their own way. Jacqueline Guiterrez, Co-Founder & CEO of Happy Skin Cosmetics and BLK Cosmetics, put it simply: “I like things that do their job — works when you say it should work.” And Dindo Marzan, SVP and Head of SME Business Group of Converge ICT Solutions, summed it up just as directly: “It can really go with the speed that we have in processing.”
A highlight of the program was a panel discussion that brought together Gabbi Garcia, Rico Hizon, Lito Villanueva, and Dindo Marzan, each representing a distinct facet of a modern Filipino professional. They engaged in a candid conversation about their firsthand experiences with the ASUS ExpertBook Ultra, the pressures defining today’s professional landscape, and the accelerating role of AI in Philippine business. It was also on that same stage that ASUS Business Philippines made another announcement that had the room talking.
The evening was hosted by prominent Filipino voice-over artist, content creator, and podcaster Inka Magnaye, whose presence set the tone for a program that was as polished as the device it celebrated. The launch also drew some of the Philippines’ most recognized names in business, media, and content — among them financial educator and entrepreneur Chinkee Tan, and digital content creator and entrepreneur Reymond Delos Reyes, popularly known as Boss RDR.
Iconic Voices. One Undisputed Choice. ASUS Business Philippines Just Made the Most Unexpected Power Move in Philippine Tech.
In a move that bridges the country’s two major broadcast networks, ASUS Business Philippines tapped both GMA Network’s Gabbi Garcia and ABS-CBN’s Rico Hizon as the dual faces of the campaign, who stood together onstage.
Gabbi Garcia is no stranger to ASUS. One of GMA Network’s most in-demand talents, Kapuso IT girl, Pinoy Big Brother: Celebrity Collab Edition host, and entrepreneur — she has carried the brand before. But this time, she isn’t just back. She’s back for the biggest ASUS launch the Philippines has ever seen.
Rico Hizon has spent 38 years in the rooms where the world’s most consequential stories broke — as anchor of CNBC Asia, BBC News, and CNN Philippines, now host of ABS-CBN’s Beyond the Exchange, and a trusted business consultant to some of the country’s largest enterprises. He has interviewed presidents, CEOs, and global leaders. When someone of his caliber chooses to stand behind a product, it is not an endorsement. It is a verdict.
Together, they don’t just represent the Filipino professional. They are the Filipino professional — at every stage, in every room, at every speed. ASUS Business Philippines did not choose safe. They chose the truth. And in choosing both of them, ASUS said
something louder than any spec sheet ever could: this laptop belongs to everyone who refuses to slow down.
ASUS ExpertBook Ultra. The Flagship of the Industry. Period.
The ASUS ExpertBook Ultra is not simply a business laptop; it is a meticulously engineered, future-proof asset. By achieving an almost impossible combination—a featherlight 0.99 kg magnesium chassis, a thermally unrestricted 50W CPU TDP, graphics performance better than the NVIDIA RTX 4050, a staggering 14,090 MB/s Gen 5 SSD, 9600 MT/s RAM, a breathtaking 14.0-inch 3K 120Hz anti-glare touchscreen Tandem OLED display with 1,400 nits of brightness, a 70Wh battery delivering up to 26 hours of battery life, and impenetrable NIST SP 800-193-compliant hardware security—ASUS has systematically eliminated the concept of compromise.
For IT experts who demand unbreachable security, C-level executives who require supreme elegance, and dynamic professionals who refuse to let hardware bottleneck their potential, the choice is absolute. The ASUS ExpertBook Ultra is, without question, the flagship of the industry. Period. It is also the ultimate expression of the ASUS Expert Series: Trusted by IT Experts, Built for Worry-Free Business. ASUS ExpertBook Ultra Now Available in the Philippines
The ASUS ExpertBook Ultra is now available starting at Php 129,995 at select ASUS authorized stores and tech stores nationwide.
Early Bird Bundle worth Php 13,000+ Until July 31, 2026 ASUS Business Philippines is offering an exclusive Early Bird Bundle Promo for the ASUS ExpertBook Ultra. Purchase any unitASUS ExpertBook Ultra during the promotional period period on select tech stores nationwide, and ASUS Expert Stores in Lazada or Shopee and get one (1) an ASUS 100W GaN Charger (included upon purchase) and ₱10,000 worth of SSI Gift Vouchers for online redemption that you can use to purchase select luxury and premium items under SSI Group. (claimed online). DTI Fair Trade Permit No. FTEB-261070 Series of 2026.
ASUS ExpertBook Ultra (B9406CAA) – Specifications
| Model Name & Positioning | ASUS ExpertBook Ultra (B9406CAA)An ultra-portable mobile workstation that shatters the boundaries between sub-1kg portability and desktop-grade performance, acting as a zero-compromise ROI instrument for enterprise leaders. |
| Operating System | Windows 11 Pro / Home / Pro Education (64-bit) |
| Processor & AI Compute (CPU & NPU) | Up to Intel® Core™ Ultra X9-388H (Options: X7-358H, U7-356H, U5-325)• NPU: Dedicated 50 TOPS Neural Processing Unit• Total Platform: Up to 180 TOPS.• TDP: 50W Sustained Thermal Design Power via ASUS ExpertCool Pro Technology.The 50 TOPS NPU enables entirely local, zero-latency execution of heavy LLM inference, real-time translation, and generative AI tasks without relying on the cloud—ensuring strict data privacy and slashing cloud computing costs. The unthrottled 50W TDP allows workstation-level multitasking in a 10.9mm thin chassis. |
| Graphics (GPU) | Up to Integrated Intel® Arc™ B390 (12 Xe Cores)Heterogeneous architecture allows this integrated GPU to outperform a dedicated NVIDIA RTX 4050 (at 30W TGP) by ~35% in 3DMark Time Spy. Professionals can effortlessly handle 4K video editing, complex 3D data visualization, and parallel AI graphics acceleration directly on device. |
| Memory (RAM) | Up to 64 GB LPDDR5x @ 9600 MT/sPushing beyond the standard 8533/8448 MT/s found in rivals, the blistering 9600 MT/s bandwidth eliminates data bottlenecks. This ensures the NPU and GPU are constantly fed with data, delivering instantaneous responsiveness when running multiple virtual machines or massive datasets. |
| Storage (SSD) | Up to 2 TB M.2 PCIe® Gen 5.0 x4 NVMe (OPAL 2.0 SED options)Quite literally twice as fast as the Gen 4 SSDs used by primary competitors. This 14,000+ MB/s velocity means gigabytes of local AI models, 8K raw footage, and heavy software environments load in milliseconds. Hardware-level OPAL encryption keeps corporate IP cryptographically locked if the drive is ever stolen. |
| Display Technology (Tandem OLED) | 14″ 16:10, 3K (2880 x 1800) 120Hz Anti-glare Touchscreen Tandem OLED• Metrics: 30-120Hz VRR, 1400 nits HDR Peak, 600 nits SDR, 960Hz native PWM, 100% DCI-P3, Delta-E < 1, VESA DisplayHDR True Black 1000.The dual-layer Tandem structure delivers triple the brightness while consuming 40% less power, drastically reducing burn-in risk. The 1400-nit peak ensures perfect color accuracy and visibility even for outdoor client presentations. |
| Display Technology (Polymer OLED) | 14″ 16:10, 3K (2880 x 1800) Touchscreen POLED• Metrics:120Hz refresh rate, 1000 nits HDR, 450 nits SDR, 720Hz native PWM.Offers the absolute lightest device configuration (0.99 kg) with ultra-fluid 120Hz motion clarity for high-speed scrolling and dynamic content. |
| Glass & Anti-Glare Tech | Corning® Gorilla® Glass Victus + Corning® Gorilla® Matte• Metrics: 19 GU (Gloss Units), 80% glare reduction, 50% sparkle reduction.Microscopic nano-etching achieves an absurdly low 19 GU reflection rate (compared to ~80 GU on standard anti-glare screens). This creates a paper-like viewing experience that drastically cuts eye strain and squinting during marathon work sessions, while Victus glass provides superior drop and scratch resistance with up to 100 kg weight durability. |
| Thermal System | ASUS ExpertCool Pro Technology• Architecture: Dual fluid-dynamic bearing fans, 97 Liquid-Crystal Polymer (0.15mm) blades, 0.1mm ultra-thin aluminum heatsink fins, crosswind positive air-pressure (+12% central pressure).• Acoustics: <20dB (Whisper mode, 15W CPU TDP), <28dB (Standard mode, 25W CPU TDP), <42dB (Performance mode, 45W CPU TDP).Prevents thermal throttling even when the lid is closed and docked. You get 25W of uncompromised power in near-absolute silence (<28dB), ensuring a highly professional, disruption-free environment in boardrooms or libraries. |
| Keyboard | Full-size, Backlit, Water Spill-Resistant with special UV Coating• Metrics: 1.5 mm key travel, 19.05mm key pitch, 0.2mm key dish.Retains a deep, desktop-like 1.5mm travel (beating the 1.1mm industry average) for fatigue-free typing. The special UV coating provides a “zero gloss,” ultra-soft silky touch that strongly resists smudges, fingerprints, and chemical cleaners. Dedicated Mic/Mute LEDs prevent conferencing embarrassments. |
| Touchpad | 110 cm² Edge-to-Edge Glass Haptic Touchpad• Hardware: AAC haptic motor, 6 independent force sensors.Eliminates mechanical “diving board” hinges. The 6 force sensors guarantee silent, uniform, and perfectly symmetrical tactile feedback anywhere you press on the glass. Integrated slide gestures for volume and brightness eliminate hunting for function keys. |
| I/O Ports | Left: 1x Thunderbolt™ 4 (40Gbps, 4K, PD3.0), 1x USB-A 3.2 Gen2 (10Gbps), 1x HDMI 2.1 TMDS (4K@60Hz), 1x 3.5mm combo jack.Right: 1x Thunderbolt™ 4 (40Gbps, 4K, PD3.0), 1x USB-A 3.2 Gen2 (10Gbps).True dongle-free mobility. With high-speed Type-C and Type-A ports distributed on both sides, professionals can charge and connect peripherals fluidly regardless of desk layout. |
| Wireless & Antennas | Triple-band 2×2 Wi-Fi 7 (802.11be) + Bluetooth® 6.0 with LDS• Metrics: Laser Direct Structuring (LDS) 3D antenna integration yields a 43% efficiency improvement in 5GHz & 6GHz bands.By printing the antenna directly onto the plastic exhaust carriers, it bypasses metal chassis interference. This massive antenna array ensures unparalleled signal integrity, zero packet loss, and high throughput in hyper-congested environments like airport lounges or tech conferences. |
| Audio & Microphones | 6-Speaker Spatial Audio with Dolby Atmos• Hardware: 2x 3411 Dual-diaphragm 5cc woofers, 2x 1610 tweeters, 2x Cirrus CS35L56 Smart Amps, 1x Cirrus CS42L43 DAC.• Metrics: 95dB peak loudness.Obliterates the audio of standard Ultrabook (hitting 95dB vs competitors’ ~85dB). The stacked woofer/tweeter structure provides deep bass and rich vocals. Paired with “VoicePrint” AI Noise-Canceling mics, you can execute flawless, headset-free hybrid meetings in noisy coffee shops. |
| Battery & Charging | 70 Wh, 4-cell Li-Polymer (2S2P Architecture)• Metrics: Up to 26 hours battery life. 50% charge in 30 mins. Supports 5V-20V full range charge.The 2S2P (2-series, 2-parallel / 7.8V) architecture reduces switching losses in the MOSFET for vastly superior DC-DC conversion efficiency. Combined with 5V-20V full range charging support, you can top up using a standard smartphone power bank or airplane seat port, keeping you operational anywhere on earth. |
| Enterprise Security | ASUS ExpertGuardian & NIST SP 800-193 Compliance• Hardware: ASUS Security Processor, Dual Self-healing BIOS ROM, Discrete TPM 2.0 (FIPS 140-2), Microsoft Pluton, Match-on-Chip Fingerprint, Windows Hello IR, Physical Webcam Shield, Chassis Intrusion Alert.Meets Microsoft Secured-Core PC standards out of the box. NIST SP 800-193 compliance ensures the firmware actively Protects, Detects, and Recovers from persistent, stealthy malware (like LoJax), providing an impenetrable hardware foundation for sensitive corporate data. |
| Chassis & Durability | CNC AZ31B Magnesium-Aluminum with ASUS Nano Ceramic Technology• Metrics: 9H Hardness. MIL-STD-810H (24 procedures). 157 ASUS Tests (50K hinge cycles, 100K simulated hand-pressure, 250K keycap rub).The aerospace-grade AZ31B alloy is 34% lighter than standard aluminum. The Plasma Electrolytic Oxidation (PEO) process binds a 9H ceramic layer to the metal, making it 5x more scratch-resistant than industry standards. It drastically lowers TCO by surviving drops, spills, and extreme corporate abuse. |
| Dimensions & Weight | 31.09 x 21.28 x 1.09 cm• POLED version: 0.99 kg • Tandem OLED version: 1.09 kgThe ultimate definition of “Featherlight.” This footprint is physically smaller and thinner than all direct 14-inch market rivals, drastically reducing travel fatigue while carrying workstation-tier computing power. |
ASUS ExpertBook Ultra is Now Available in the Philippines
The ASUS ExpertBook Ultra is now available starting at Php 129,995 at select ASUS authorized stores and tech stores nationwide.
- Where to Buy ASUS ExpertBook Ultra: https://ph.asus.click/ExpertBookUltra-WheretoBuy
- ASUS Expert Store – Lazada: https://ph.asus.click/ASUSExpertBookStoreLazada
- ASUS Expert Store – Shopee: https://ph.asus.click/ASUSExpertBookStoreShopee
Industry-Leading After-Sales Support
Every ASUS ExpertBook purchase is backed by ASUS’s comprehensive after-sales support program, designed to protect your investment and minimize downtime for your business:
- Including battery warranty extension, ensuring your device stays covered and performing at its best well into the future and upgradeable warranty of up to 5 years
- From Luzon to Visayas to Mindanao, professional support is always within reach wherever your business operates 100+ ASUS Service Centers nationwide
- Dedicated commercial support for enterprise and SME accounts including on-site repairs, priority servicing, 24/7 customer support, and expert technical assistance for business-critical devices
- ASUS Business Support Program
Because the right business laptop is not just a purchase. It is a long-term investment in your team’s productivity, security, and competitive edge.
Trusted by IT Experts. Built for Worry-Free Business. Visit https://www.asus.com/ph/business or contact your nearest ASUS Business authorized reseller.
