Dazzle Me Together with LoveYourself Caps Off “Shimmer With Pride” at SM Beauty So Much Pride
Dazzle Me celebrated the culmination of its Pride Month campaign in partnership with LoveYourself, at the SM Beauty So Much Pride: Disco Proud, Shine Loud, Shine Proud event held at SM North EDSA The Block Atrium.
The event marked the brand’s final awareness and sales push for the Dazzle Me Get A Grip! Shimmer Fix Makeup Setting Spray, a limited-edition Pride Month release created in partnership with LoveYourself, Inc. Throughout the campaign, a portion of proceeds from every purchase has been dedicated to supporting the organization’s advocacy and community programs.
As part of Dazzle Me’s brand segment, drag artist Maureen Biology delivered a dazzling performance that brought the campaign’s message of confidence, self-expression, and pride to life. The performance served as the transition into the campaign’s advocacy message, highlighting the partnership between Dazzle Me and LoveYourself, Inc. and the importance of creating spaces where individuals can celebrate their authentic selves.
“At Dazzle Me, we believe beauty is most meaningful when it empowers people and creates positive impact. Through our partnership with LoveYourself, Inc., Shimmer With Pride became more than a product campaign—it became a celebration of confidence, inclusivity, and purpose.”
Representatives from LoveYourself, Inc. also shared insights on the organization’s work in promoting self-care, mental health awareness, HIV education, and community support, reinforcing the shared values behind the collaboration.
As the campaign enters its final days, Dazzle Me encourages consumers to continue supporting the cause by purchasing the Get A Grip! Shimmer Fix Makeup Setting Spray on the official Dazzle Me Shopee, TikTok Shop, and physical store partners before the campaign concludes on June 30, 2026.
Together with LoveYourself, Inc., Dazzle Me remains committed to championing beauty that empowers self-expression, celebrates diversity, and inspires confidence with every shimmer.
