You name it: acting, performing, songwriting, hosting, she has done and conquered them all. Now, Asia’s Pop Diva and Kapuso multitalented performer Julie Anne San Jose is ready to take on the world of fashion with her influential sense of style as LEE Jeans’ newest female ambassador.
Today, December 6, Julie signed her endorsement contract at Victorino’s Restaurant in Quezon City. The said contract signing event was attended by Lee Country Manager James Parry, Lee Sr. VP for Corporate Affairs Dondi Manlulo, GMAAC AVP for Talent Imaging and Marketing, and GMAAC Sr. Talent Manager Darryl Zamora.
Being used to glitz and glamour of showbiz, Julie has graced red carpets one after the other with much confidence. What a lot don’t know about her is that off-cam, she prefers to rock denim outfits as it combines comfort and chic at the same time.
Like most of us, Julie’s chosen go-to jeans through the years is Lee. It has become a staple in her wardrobe because of its practicality and for being a durable work-wear maker which makes the brand perfect for her lifestyle as a celebrity.
The 25-year-old Kapuso artist embodies the brand with her unapologetic attitude of living life to the fullest — all while having fun. Being one of the Clash Masters of GMA’s all-original Filipino singing competition ‘The Clash‘ and a mainstay performer in the weekend variety show, ‘Sunday Pinasaya,’ Julie approaches the spotlight with her uncompromising personality.
Line 101 Plus
In fact, Lee Jeans has been a cult-favorite over the decades, creating the world’s most iconic signatures of quality, innovation and denim craftsmanship.
The trend-setting fashion giant is set to release a collection under their new line ‘Line 101 Plus,’ headlines by Julie, which includes well-structured, fashionable yet versatile pieces that everyone can wear to casual date or even a night out.
In celebration of Lee Jeans’ 130th anniversary, they will bring collectibles and exclusive anniversary merchandise for the consumers via a pop-up store tour that will kick off in Manila, Philippines and makes it way through China, Japan, Thailand, and Hong Kong.
To make it more remarkable, they brought Julie to General Santos to visit her fans in a ‘Meet and Greet’ Mall Show at KCC GenSan last November 29. The event, which featured a pop-up exhibit with fun-filled D.I.Y activities, was well-attended despite the weather, having hundreds of fans from different areas in the country flew over to GenSan to see and groove with Lee Jeans’ newest female ambassador.
As the new face of the brand, Julie devotes to resonate Lee Jeans’s undying passion for innovation through fashion-forwards OOTDs, inspiring her fans and the Filipinos to look their best and elevate their personal style.