Friendly Shoes — A Brand Beyond Style!
In a saturated industry where top dogs Nike and Adidas clearly dominate, it seems an impossibility for a new brand to be noticed let alone receive raves. But there is a new brand of shoes in the market that is getting a lot of hype, which is the Friendly Shoes of Joseph DiFrancisco.
We came across it after a friend of mine who is a volleyball player incurred an injury. She needed something comfortable and can prevent the injury from worsening. Then voila, we found these amazing shoes! This can also be perfect for the elderly and the Universe conspired for us to find it because our Miss Universe Philippines 2019 Gazini Ganados advocates the care for the elderly.
It’s not the usual chic casual footwear we see in the market. The reason why it’s making waves in the Adaptive shoes is because of its function. It’s specifically designed for people who have challenges with their mobility. All of us prefer comfort over style and the sound of its function makes us obsess on it even more.
His inspiration
We’ve found out that the founder was working as an Occupational Therapist before and he saw the difficulties encountered by people recovering from injuries and those who have disabilities as well. He came up with a brilliant plan to come up with a shoe design he dubbed as Easy Shoe Access. Every shoe features a zipper opening making the shoe remarkably easy to put on and take off. It’s not only fun, but it also works. Who wouldn’t want an easy access shoe?
“The goal is to help them restore their mobility and independence,” DiFrancisco said. Now he’s transforming this amazing inspiration into a powerful business model that can transform the lives of this neglected market. Ease, comfort, and style for all is the credo of the brand,” he added. This is such an inspiring vision. This is such a huge feat especially to those who are trying to get their normal lives back after a devastating injury. There’s no brand yet in the market that focuses on rehabilitation more than style.
What is it made up of?
Friendly is made up of top grain sustainable leather and was handily crafted in South Brazil. It has a slip-on, zip-up design that will let you live actively and ensure your comfort. DiFrancisco said that what makes it comfortable is its specialized custom designs that have rubber bottoms that make it non-slip. It also has an arch-supporting insole that helps support high arches, providing non-slip.
They are inspired by people of all ages who overcome adaptive challenges to live in motion. Their credo is to work hard to make independence and mobility easier for all. Now, more than ever, we found a brand that doesn’t care about profit and style. What they want is to make a difference in someone’s life, to provide comfort and relief. To improve mobility and the quality of life of someone who has experienced difficulties. This purpose makes this brand more appealing than any other brand there is in the market. This is indeed a sustainable brand, making a positive and huge impact on the lives of many.
Friendly can be purchased from https://friendlyshoes.com/. You may also check out their entire collection on their Instagram account @instagram.com/befriendlyshoes.
