Get Klued Up with Klued
What does it take to build a brand that exudes quality and affordability? Clue: knowledge and passion!
Through thick and thin, this queer couple managed to establish Klued, a local skincare brand that is now loved by many. Here’s how their simple dream turned into a cool reality.
One Clue Led to Another
Max Cañega, Jr. had oily and acne-prone skin back then, and his job at a big skincare store terminated him because of this reason. Magically, a skincare enthusiast emerged in a person shamed for his own skin. Without second thoughts, he entered the world of TikTok as @yourporeguy to help Filipinos with skin problems regain their lost confidence
Tagging Miyo Chua, his partner, along his dreams, they embarked on a fulfilling journey of creating their own skincare brand. Established in 2022, Klued believes that skincare “shouldn’t break the bank.”
Max and Miyo coined the term Klued to represent their brand that leads people through the maze of difficulties. Together, they take pride in producing skincare products that will serve as the Filipinos’ guide in navigating the complicated world of skin care.
The Klued Equation
The math is simple: you need to give your 100% on everything that you do and 100% will come back to you. They have to be careful and deliberate so they can always provide quality and affordable products to their customers. Max and Miyo have always been hands-on by checking their products regularly and conducting meetings with their research and development team.
“We learned that hard work pays off. ”
Miyo Chua, Co-owner of Klued
The couple ultimately had the goal to debunk the myth that a good skincare involves redness, peeling, and itching. For Klued, skincare should not hurt and damage your skin; it should help you repair it.
Klued Turns Two
As Klued reached their second year in May 2024, the brand promises to hold on to their mission and advocacy.
“Our advocacy is to help Filipinos to bring back the confidence that’s been taken away by their skin insecurities while not worrying to pay much on expensive brands.”
Miyo Chua, Co-owner of Klued
Though Max and Miyo went through bumpy roads along their journey, the support from the Klued nerdies fueled their passion. They were eternally grateful for the loyalty and positive feedback they continuously receive.
“Thank you for being with us every step of the way. A heartfelt thank you for your unwavering support. We couldn’t do it without you!”
Miyo Chua, Co-owner of Klued
Buckle up and Get Klued!
Currently, the brand offers a variety of sunscreen, cleansers, toners, serums, and moisturizers that cater to every Filipino skin type. They provide package sets that target various skin problems as well. Explore the brand’s premium and world class skin care products through their website or via Shopee, Lazada, and TikTok Shop.
With knowledge and passion, you’ll never be clueless about your skin anymore. Get your Klued essentials now!
