You’ve seen it everywhere, the MUJI logo on every store that embodies simplicity itself. We also love all of the household items it sells, from pens to beds to clothing to suitcases and so much more. No glitz, no bling, no fuss.
Simplicity and rational value of objects
From pens to beds to clothing to suitcases and countless others – the MUJI logo on every store is simplicity itself. Four block capital letters in the most uncomplicated font imaginable, followed by the four kanji characters that make up its Japanese name. No glitz, no bling, no fuss.
A spokeswoman for the public relations and sustainability department explained the concept of their brand.
“MUJI was founded in Japan in 1980 as an antithesis to the habits of consumer society at that time. On one hand, foreign-made luxury brands were gaining in popularity within an economic environment of ever-rising prosperity. But on the other, poor-quality, low-priced goods were appearing on the market, and this had a polarising effect on consumption patterns.”
Furthermore, she said that MUJI’s concept highlights the intrinsic appeal of an object through rationalization. MUJI’s goal is to give customers rational satisfaction, not saying, “This is what I really want” but with “This will do.” This has a close connection to the traditional Japanese aesthetic of ‘su’, which means plain or no adornment.
A blend of neutral colors like white and brown
Perhaps you already bought a lot of Muji items for your home and personal needs. But what if we tell you that a MUJI concept exists in real life? We’re talking about MUJI’s Yo no I. This is a single-story prefabrication home that is the retailer’s answer to the demand for low-profile homes in Japan. It also happens to be a minimalist dream, right?
The 1,096-square-feet single-story house has an open-concept floor plan. With a minimalist aesthetic, the interior features pale wood flooring and white walls.
Space mixes working and living, as well as the inside and outside. Of course, it wouldn’t be very MUJI or Japanese without an all-white bathroom.In addition, the house is also earthquake-resistant. Sad to say, this is available in Japan for now. If you’re planning to migrate there and buy this house, you have to prepare ¥15.9 million (approximately PHP 7.4 million).
We wish Filipinos will adopt this house design and perhaps the way of living. Do you guys agree?
Queenie Lasta got her bachelor's degree in Communications Research from UP Diliman. In her free time, she likes to read thriller novels, psychology books, and mangas. She believes in the importance of grit, hard work, and passion to become a great writer in the future.