Ever Bilena Prescribes Daily Beauty with New SPF-Infused Makeup Line
Ever Bilena, the country’s top 1 local makeup brand, officially launched its newest makeup collection, EB Daily Dose, during a themed event titled “Beauty, Prescribed.” The launch also introduced Thai actor Pond Naravit as the face of the collection, marking another milestone for the brand’s history of bold and trendsetting ambassador choices.
Best known for his charm, authenticity, and strong fan base across Southeast Asia, Pond is the second global personality to represent Ever Bilena. He follows Korean superstar Chanyeol, who was previously tapped as the brand’s first international ambassador.
The EB Daily Dose collection, designed to be a complete daily beauty routine, features skin-caring formulations and SPF protection in playful, compact packaging.
Daily Dose Collection
- Power Powder SPF 30 (available in 6 shades) – a lightweight, mattifying powder with buildable coverage.
- Skin Perfecting Tint SPF 40 PA+++ (available in 9 shades) – a breathable skin tint that enhances the skin’s natural glow and helps conceal appearance of blemishes.
- Peptide Lip Care SPF 30 (available in 4 shades) – a nourishing peptides-infused liquid tinted lip balm that delivers both color and care
- Dewy Balm SPF 50 PA+++ (available in 3 shades) – a multi-use balm that adds a dewy matte effect to the face, lips, or eyelids
- Flawless Filter SPF 60 PA+++ Primer – a dual-function base that smooths the skin while providing sun protection
- Setting Spray SPF 30 PA+ – a refreshing mist that helps makeup last throughout the day
“We call this collection the EB Daily Dose because it’s something you’ll want to use every single day,” said Denice Sy, Chief Sales and Marketing Officer of Ever Bilena. “This is spf-infused makeup, made for your daily life. No overthinking, just feel-good formulas that work. Pond Naravit is full of joy, and his energy is always so authentic and fresh, exactly what this collection is about.”
The event attended by media partners, influencers, and trade collaborators from Watsons, SM Beauty, and Robinsons Retail. The TikTok Philippines team, who played a key role in the online campaign, also joined the celebration. On launch day, the EB Daily Dose collection quickly climbed the charts, with EB ranking as the number one makeup brand and number two overall in the beauty and personal care category on TikTok Shop Philippines.
With the EB Daily Dose, Ever Bilena continues to champion innovative beauty prescribed for every beauty!
