Zee Music Renews Deal With YouTube and Meta
On Friday, Zee Music Company, a division of Zee Entertainment Enterprises Ltd (ZEEL), announced that its licensing agreement with YouTube and Meta, the parent company of Facebook, has been renewed.
Two of the world’s largest digital content-streaming companies will be able to access Zee Music’s catalog of more than 11,000 songs through the deal.
With this deal, users can create multiple social experiences using Zee Music Company’s entire catalog across YouTube as well as Meta platforms such as Facebook and Instagram.
It said, “With an increasing number of audiences tuning in to Indian music from across the globe, the inclusion of the latest music libraries from India will allow users and YouTube Shorts creators to stay up to date with the latest music trends and styles.”
In addition to its massive user base, YouTube is one of the most popular digital content platforms, and the ongoing collaboration promises to enhance the music experience for its users.
According to the statement, songs on short-format video platforms often receive a new lease of life when they are picked up by multiple popular creators, which leads to renewed interest and greater popularity.
Through its YouTube channels, Zee Music Company’s music collection has generated over 290 billion views and 130 million subscribers.
Zee Music Chief Business Officer Anurag Bedi said, “Both platforms have proven to be invaluable partners for us, helping us reach new audiences and connect with fans in new and innovative ways. We look forward to working together to continue delivering high-quality music content to our shared users.”
