Microsoft explores ads for the Bing AI ChatBot
According to a recent blog of Microsoft, it started testing online ads for its Bing AI chat. Truly, advertising is everywhere on the internet.
Nevertheless, this signifies how artificial intelligence is becoming more mainstream. More companies want to promote products and services on AI platforms which pop up something new almost every single day.
Microsoft states how they are “exploring additional capabilities for publishers, including our more than 7,500 Microsoft Start partner brands.” It offered two early ideas about what the Bing AI ads may look like.
First, it proposed “an expanded hover experience where hovering over a link from a publisher displays more links from that publisher.” To give context, it puts your cursor over a website link that shows more content from that website.
Secondly, the chatbot may place a “rich caption of Microsoft Start licensed content beside the chat answer.” The Microsoft Start program helps businesses grow via the tech firm’s services.
Driving more online traffic and engagement to their products and services, the Bing AI ads will allow these partners. Director of communications at Microsoft Caitlin Roulston confirms that Bing AI ads are under development.
Nonetheless, Roulston noted, “Since the new Bing is in preview, there may be some variability in how it’s currently showing up….”
“…We’re still exploring new opportunities for ad experiences and will share more over time,” she added.
Microsoft says more than 100 million people are using its Bing AI chatbot. In turn, the company realized it wants to make the technology more useful. Hence, it will put ads in the AI chatbot.
Contrary to popular belief, online ads enable everyone to make a living off the internet. Just think about the recent rise of online influencers who earn from their content thanks to ads.
YouTubers place midroll ads in their videos to earn from videos that could help small businesses attract new customers. Microsoft showed how it knows the benefit of online advertising. They released a statement from its Bing AI ad webpage, saying:
“We want to drive more traffic to publishers in this new world of search. It is a top goal for us….
“…and we measure success in part by how much traffic we are sending from the new Bing/Edge….”
“Second, we want to increase revenue to publishers. We seek to do this by both driving more traffic to them through new features like chat…”
“…and answers and by also pioneering the future of advertising in these new mediums as I will describe below.”
“Lastly, we want to go about this in collaborative fashion working with the industry to continue to foster a healthy ecosystem.”
