Chuu vs BlockBerry Creative dispute blew up in flames with an alleged power play and Loona members’ request for contract termination.
Following Chuu’s sudden removal from Loona, the remaining nine members filed an application for an injunction to suspend their contracts with BlockBerry Creative. Although denied by the company, JBTC Entertainment News reports the said decision of the nine members, Heejin, Haseul, Yeojin, Kim Lip, Jinsol, Choiri, Eve, Gowon, and Olivia He, in an exclusive coverage on November 28. Excluding Vivi and Hyunjin, the girl group comes to terms with the end of their era.
It has been confirmed that the nine members made this decision after judging that the relationship of mutual trust, which is the premise of the contract, has collapsed and it has reached the point where it is difficult to expect management work and entertainment activities based on cooperation.JBTC Entertainment News
Chuu’s Alleged Power Play
On November 25, BlockBerry Creative released a statement announcing Chuu’s expulsion from Loona due to her alleged “violent language and misuse of power” towards a staff. While the management apologized to the fans and staff, they disappointingly failed to protect their artist’s reputation.
After recently being told of Chuu’s violent language and misuse of power toward our staff, the truth was found upon investigation. Agency representatives are apologizing and comforting staff, and we have decided to take responsibility for this and remove Chuu from LOONA.
it’s so sickening that these kpop companies get away with treating kpop idols in such a inhumane disgusting way and when one stands up for basic human rights and support they now have to face defamation…chuu needs to sue blockberry for everything they have pic.twitter.com/6KBal3j75Y— ✰ (@wntrult) November 25, 2022
However, BlockBerry Creative added in another statement that the announcement was not meant to expose Chuu, but rather to publicize her “changed course of action and the reason for her removal.” Moreover, the company asked the public to refrain from making “malicious comments or rumors that defame the company,” as they claimed that both the staff and Chuu agreed to release it. However, Chuu denied it and took it to Instagram stating she has “not received any contact regarding this series of situations.”
I’m currently grasping the situation, but what I’m sure of is that I haven’t done anything that would be shameful to my fans. In the future, as my position is decided, I will share another statement.Chuu
While the company avoids providing specific evidence, fans and other staff members defend Chuu’s innocence by speaking up on behalf of Loona’s known vocalist. Orbits (Loona’s fan name) on Twitter also shared their utter disbelief in the company’s statement. Some even revealed BlockBerry Creative’s mistreatment of their artist.
Chuu Can Do It writer Instagram Story:— 💫 Orrery/nim (@orrery_nim) November 25, 2022
“Power abuse, that’s really funny 🙃
Even when it was tiring for Jiwoo she was someone who worried in case the staff wouldn’t get paid
Once I got frustrated and said hey Jiwoo worry about yourself first!”
The falling-out between the BlockBerry Creatives and Chuu started last year in December. Chuu filed a request for a temporary injunction to suspend her 7-year contract with the company, but the court partially granted this just last March. This permitted her to appear in shows and conduct her own activities outside the management’s discretion.
First Praised K-Pop Disbandment
LOONA is officially the FIRST girl group in HISTORY to have their fanbase cheer for their disbandment! Congrats on breaking a new record! 🥳🎉🌕❤️#LOONA #이달의소녀 #LOONAIS12 #LOONADISBANDMENTPARTY pic.twitter.com/pUnp2bmUoDSee Also— LOONA DISBANDMENT PARTY I HOPE BBC D*** #LOONAIS12 (@_zomboo_) November 28, 2022
Meanwhile, as many grieve the sudden ousting, others rather see this as an opportunity to free the girls from BlockBerry Creative’s grip. Given their long-time altercation with Chuu, many fans have already expected this to happen. In fact, JBTC cited that the company has been struggling with financial problems since last year, causing the delay in Chuu’s pay from all their promotions.
This is most likely due to Blockberry Creative’s financial difficulties. Last year, the issue of not being able to pay the money to be paid to outsourcing companies and outside personnel who had been working together was raised. In addition, Chuu, who was the most active individual among Loona members, was also known to have not received a settlement, causing controversy. At the time, the agency did not express any position.JBTC Entertainment News
They dropped a statement and tried to make Chuu the bad one, all the staff came out to defend her and Now they are accused of tax evasion… Loona’s karma is real 😂 pic.twitter.com/6EOHZM4UL0— Kim lip ㅇㅅㅇ-12 (@Forkimlip_12) November 26, 2022
Despite the celebration, Loona’s Hyunjin expressed her resentment following the removal of her co-member through a global fan-artist platform.
My head hurts; I’m so heartbroken and angry. But the most heartbroken one right now is Chuu. Please give her a lot of support and love.Hyunjin
With a heavy heart, perhaps it is truly the best option for Loona to disband and move on in their separate ways.
These 12 girls deserve more with their amazing vocals, synchronized choreographies, and breathtaking visuals. Whether the girls officially leave BlockBerry Creative or not, Loona would never be the same after this. Loona will forever be 12!
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Lea Briones' love for writing and reading books led her to the path of journalism, molding her to become the outspoken feminist she is today. At fifteen, she already knew she wanted to be a writer as she aspires to be her own version of the hopeless romantic it girl, Carrie Bradshaw. This introverted Virgo sun, Leo moon, and Libra rising is an astrology enthusiast and an avid crystal collector who found solace and comfort in writing her thoughts and innermost feelings.