Colourette Cosmetics Easy Mattes: Effortlessly Stunning Lip Collection
Colourette Cosmetics is redefining hustle culture with a bold statement: #TakeItEasy. The local beauty brand expands its velvet lipstick line, the Easy Mattes, with three new easygoing shades, now available in Shopee, Lazada, TikTok Shop, and select retail stores for Php 399 each.
The Easy Mattes are a lightweight lipstick specially formulated with a comfortable matte finish. It is made for everyday use, now with an improved sweet strawberry scent. Originally crafted with the on-the-go Boss Babes in mind, the 3 new shades are also a refreshing new take on the “Busy B” with shade names reminiscent of rest and comfort.
- Rest Day – bare rose
- Siesta – spicy peach
- Wine Down – sangria red
For added comfort, soothe your lips first with Blur Balm, our velvet lip primer! Blur Balm is infused with moisturizing almond oil, sunflower oil, and aloe vera extract. They keep your lips hydrated and comfortable under any lippie. Use it before applying Easy Matte to minimize touch-ups or on its own as a hydrating lip treatment!
The Easy Mattes have long been our best friend in getting through the daily grind. Nothing gives us energy and confidence to power through the day than a bold, reliable lippie. The first 8 shades launched in October of 2020 were all about the metaphorical nine-to-five. They feature everyday references to productivity and hustle culture. With the launch of the 3 new Easy Mattes, Colourette’s #TakeItEasy campaign brings awareness to the importance of prioritizing well-being after a long day because everybody needs a little break to decompress and condition for the next order of business. It’s time to unlearn the guilt that comes with rewarding yourself and invest in the most important factor in every hustle—you.
We hustle because we can, but we #TakeItEasy because we should.
For more information, please visit our website at colourette.ph and Instagram at @colourette.cosmetics.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.