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Bold and Promising: Generali Philippines’ new president and CEO

Bold and Promising: Generali Philippines’ new president and CEO

In fierce red motif, Generali Life Assurance Philippines (GLAPI) celebrated the company’s shift to another chapter with their new President and CEO, Dr. Hak Hong Soo. People behind the success of the firm witnessed the momentous event, including its Chief Executive Officer for Generali International – Asia and their Philippine Chairman of the Board, Mr. Roberto Leonardi.

Generali Philippines believes that this event their bold step, heading to a promising and sustainable future.

New driving force of Generali Philippines: Dr. Hak Hong Soo

Prior to becoming the CEO of Generali Philippines, Dr. Soo has proven his capacity in leading the company and active participation in the industry. He served as the Regional Head of Health and an Executive Member of the International – Asia Regional Office. Moreover, he led the International – Asia Business Unit in strengthening the regional health business and advancing the firm’s business transformation agenda.

Dr. Soo possesses extensive technical and managerial expertise in product proposition and pricing, actuarial health portfolio and financial management, health business value chains, network, and customer relations, and partnerships across the Asia region.

Generali Group welcomes this milestone

Being is one of the largest global insurance and asset management providers, they see this bold step as a great opportunity to continue upholding their vision in the Philippines. With that, the firm celebrates this milestone in fierce confidence of accelerating their mission.

We are glad to confirm Dr. Soo’s appointment and his ability to lead our growth plans in the Philippines. The Asia region is an important engine of profitable growth for our Group and we remain committed to investing in our people to drive this.

Jaime Anchustegui Melgarejo, CEO of Generali International.

Furthermore, Leonardi joins Dr. Soo as they propose a toast of celebration and optimism of the company’s promising future under a new driving force of leadership.

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The boldest step of Dr. Soo

Despite the competitive insurance market in the Philippines, Dr. Soo, in an interview, remained firm in his vision for the country: a more sustainable future. He is confident that they already took the initiatives on realizing this vision but promises to enhance it more; and that is to show caring through their human safety net efforts.

I think the boldest step is to do anything that really supports the [society] and environment.

Dr. Hak Hong Soo, President and CEO of Generali Philippines

Dr. Soo believes that to achieve such vision is think globally and act locally. He affirms that this strategy will help them design and contextualize sustainable lifestyle products for the Filipinos – a bold step for a promising future.

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