Big C collaborates with the Tourism Authority of Thailand (TAT) from April 1 to May 31, 2024
Big C Supercenter Public Company Limited is collaborating with the Tourism Authority of Thailand (TAT) a tourist destination with the launch of two major campaigns: “Thailand Lucky Landing” and “Enjoy Thailand and Shop for more fun at Big C”. These initiatives invite both foreign and Thai tourists to explore Thailand, during travel period from April 1, 2024 to May 31, 2024.
Mr. Aswin Techajareonvikul, CEO and President of Big C Supercenter Public Company Limited, emphasized that Big C aims to be a prime destination for tourists seeking quality Thai souvenirs. By continuously creating campaigns in collaboration with TAT and partners, Big C has initiated the “Thailand Lucky Landing” campaign, which invites foreign tourists to Thailand with the opportunity to win one of 10,000 Lucky Vouchers, each worth 300 baht, totaling 3 million baht.
Participants can register and play games at various promotional points at airports. ‘Enjoy Thailand and Shop for more fun at Big C’ encourages Thai tourists to visit “secondary cities” on a spiritual pilgrimage, targeting younger travelers, working-aged groups, and families with activities to collect Big Points and win exclusive E-Coupons during their travels in 15 provinces.
Mr. Aswin Techajareonvikul, CEO and President of Big C Supercenter Public Company Limited
Goal of the Campaign
The goals of both campaigns are to stimulate Thai economy and to revive the secondary cities by supporting local businesses and driving sustainable grassroots economic growth, offering tourists meaningful experiences through benefits received during their travels.
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), revealed that TAT is promoting tourism policies for both Thai and foreign tourists. In the first two months of 2024, TAT attracted 6,387,598 foreign tourists, a 50% increase compared to the same period last year, generating 310,274 million baht in revenue.
TAT’s policy also supports tourism in secondary cities under various concepts since 2015, resulting in some provinces doubling their tourist numbers, thereby enhancing the economic value of Thai tourism and increasing local consumption to distribute income to operators and communities. Tourism in secondary cities introduces a new dimension of travel that is diverse and unique, promoting travel from main cities to secondary ones throughout the year.
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT)
The “Thailand Lucky Landing” and “Enjoy Thailand and Shop for more fun at Big C”, Big Joy at Big C” campaigns offer the following special features:
1. Thailand Lucky Landing: Aimed at foreign tourists, they are distributing 10,000 Lucky Vouchers, each worth 300 baht, totaling more than 3 million baht, along with E-Coupons for discounts to foreigners who register for a trip to Thailand. You can register before arrival or at airports, including at promotional points like baggage claim areas. Customers can use these vouchers and E-Coupons at any branch nationwide.
2.Enjoy Thailand and Shop for more fun at Big C: Aimed at Thai tourists, this campaign encourages exploring secondary cities along spiritual pilgrimage route covering more than 15 provinces. The campaign includes activities to hunt for Big Points and the chance to win exclusive promotions.
Participants can collect Big Points at Big C Hypermarkets, Big C Places, Big C Markets, and Big C Minis, totaling 291 branches situated along the travel routes in secondary cities and at over 20 temples along the pilgrimage route. E-Coupons can be used at 291 Big C branches in 15 secondary cities.
Participation in the “Enjoy Thailand and Shop for more fun at Big C” campaign is straightforward. Participants need to:
1.Register as a member at any Big C branch to start the campaign and to receive an E-Coupon.
2.Travel through the 15 provinces and scan QR Codes to collect Big Points at the participating Big C branches, totaling 291 locations.
Collecting Big Points is also incentivized; the more points gathered, the greater the rewards. Customers can redeem these points for immediate discounts on purchases at Big C.
Note: The collection of Big Points is limited to a maximum of 10 points per campaign, per person.
- Scan to receive 10 Big Points at Big C Mini stores.
- Scan to receive 20 Big Points at Big C Hypermarkets stores, Big C Places, and Big C Markets.
- Scan to receive 10 Big Points at notable temples along the pilgrimage route during your travels through more than 20 temples.
The 291 Big C branches participating in each region are detailed as follows:
- Eastern Region: Prachin Buri, Rayong
- Northeastern Region: Buriram, Chaiyaphum, Nakhon Phanom
- Central Region: Phetchaburi, Saraburi, Chai Nat
- Northern Region: Phrae, Phichit, Nan, Chiang Rai
- Southern Region: Surat Thani, Phang Nga, Songkhla
For additional details, please visit www.bigc.co.th or the Big C Facebook Page: Big C Big Service, at https://www.facebook.com/BigCBigService/, or call 1756.
