This brand raises standard for men’s everyday essentials
Following the success of the first collection launch in September 2020, H&M continues to raise the standard for men’s everyday essentials by expanding the Blank Staples range with additional styles, new colors, and updated materials.
The premium quality streetwear will be available at H&M Mall of Asia starting February 4 and at hm.com on February 11, 2o21.
‘We’re thrilled to take the next step with Blank Staples, introducing three brand new styles to the original core range. I’m also very happy that we’ve been able to incorporate more organic and recycled cottons into the collection, making it not only long-lasting but more sustainable. And we have some exciting collabs coming out this season, too,” says Ross Lydon, Head of Menswear Design at H&M.
The highly considered capsule features sweatshirts, hoodies, joggers and tees cut from heavyweight cotton fabrics with a dry hand feel. The second drop also includes French Terry shorts in 100% organic cotton as well as the first-ever Blank Staples accessories: dad caps and ribbed sports socks. Silhouettes are relaxed and oversized, and each style comes in a modern color palette of tobacco, off and white black, with the seasonal addition of steel gray and lilac.
The collection’s pared-back aesthetics makes it a perfect canvas. Not only for the wearer’s personal style and creativity but for the collaborations with the global creatives who will make their own mark on the premium basics.
