The truth is, we are more than thankful for the sacrifices and efforts of our frontliners. Even their job is too demanding and exhausting, they still do it every day. They’re even braving the risk of COVID-19 infection. As a tiny way of giving back, a Pinoy digital strategist came up with a ‘ResCute Operation’ to provide them haircuts.
Helping front liners and barbers amidst pandemic
Most of the barbershops are still not operating while a lot of people cannot leave their homes. Even though our front liners can go out, they lack the time to visit the salon for a quick haircut. But haircuts are essential to them, especially those who work in the medical field. Long and unruly hair can add trouble in wearing personal protective equipment suits.
That’s how digital strategist Acee Vitangcol came up with this brilliant idea as a friend who’s frontliner was looking for someone to cut his hair. He went to search for leads on Facebook and there’s an overwhelming response both from front liners and for the barbers who lost their source of income. Vitangcol said, “That was what sparked the entire thing: the post went viral and, suddenly, I’m waking up to an inbox filled with inquiries from both barbers and hospitals.”
Observe safety procedures first
There were organizations that are also willing to help financially and logistically like the People for Accountable Governance and Sustainable Action (PAGASA). Vitangcol explained that PAGASA can help by subsidizing fees of barbers who became jobless because of the lockdown. In that way, they can also address the need of the front liners. So they posted to call out for participants for this operation and ResCute Operation calls its members “HAIRoes”. The team provided the stylists and barbers a complete protective gear composed of PPEs, masks, shields, and gloves.
Aside from safety equipment, there will be protocols to ensure the safety of the stylist and their customers. The team sees to it that they are observing social distancing while chairs apart from one another. They also placed a disinfecting area where volunteers can wash stylists’ tools after every haircut. For tipping their stylist, the operation only allows cashless transactions.
Currently, the team was able to implement the project here in Metro Manila but they are planning to expand its scope to nearby provinces like Bulacan, Cavite, and Laguna.