Purse Maison Opens New HQ in Bonifacio Global City
Purse Maison, a trusted name in authentic luxury resale, has officially relocated and opened its new, significantly larger headquarters in Bonifacio Global City, marking a major milestone in the brand’s steady, organic growth.
Spanning 280 square meters, the new showroom represents a major upgrade from its previous space, designed to elevate not just retail, but the entire client journey. Purse Maison known for curated, authenticated luxury bags, the brand emphasizes that it offers more than products.
“We’ve always believed that we don’t just sell bags — we sell an experience,” said Jay-Ann Claire Bincal, owner of Purse Maison. “Moving to a bigger space allows us to give clients a more thoughtful, comfortable and meaningful journey from the moment they walk in.”
Although Purse Maison’s first showroom was already located in BGC, the new space reflects how far the brand has come. The headquarters, referred to by the team as their “HQ”, intentionally designed to feel welcoming and homey, rather than intimidating.
Designed by Architect Dannie and Architect Dianne, the showroom balances luxury with approachability. “We wanted elegance without intimidation,” Ms. Bincal said. “And that’s exactly what they delivered.”
New Headquarters
The new headquarters features a larger lounge, a private viewing room, expanded display cabinets that allow showcasing bags properly, improved lighting, and a wider inventory on view. Clients can also browse Purse Maison’s online catalog in-store through mobile TVs provided by Luxetech, blending digital convenience with a physical luxury experience.
The expanded space enhances what Purse Maison considers its core strength: client trust. Every item continues to undergo third-party authentication, backed by a money-back guarantee. The physical headquarters further reinforces confidence, offering clients a real place, real people, and a brand that stands firmly behind every purchase.
Purse Maison’s growth over the past few years has been driven by transparency, consistent content creation, and a strong, engaged community built both online and offline. Notably, the brand has grown without investors, a point of pride for the team.
“Everything you see today came from hard work, trust, and teamwork,” Ms. Bincal shared. “This is growth built from the ground up—powered by our community.”
BGC remains central to Purse Maison’s identity. The district’s accessibility, safety, and modern environment align naturally with the brand’s values, making it the clear choice for expansion.
Looking ahead, Purse Maison sees the new headquarters as a foundation for continued growth, supporting a bigger team, stronger content, increased inventory, and more collaborations and community-driven events in 2025 and beyond.
As clients step into the new showroom, the brand hopes they feel one thing above all: that they belong.
“Every bag has a story, and every client has a journey,” Ms. Bincal said. “We’re honored to be part of both.”
