Instagram rolls out improved Remix feature

Instagram recently announced on all its social media pages that it will expand its support for the application’s remix feature.

The feature was exclusive to Reels. Now, any video shared on the platform can use remix, which allows users to create a response video to regular videos. The feature will work similarly to the on TikTok, which also has the same use.

The Remix feature will allow Instagram users to remix any new public video uploaded in the app. Creators now have the ability to access a larger pool of content, as the Reel-exclusive feature is now available for all videos.

Users will see a “Remix this video” option in the menu for any new videos uploaded to Instagram. “Videos posted prior to this launch will not be affected,” the company assured.

According to Instagram Head Adam Mosseri, the new year “is going to be pivotal for Instagram. In addition to industry-leading safety and wellbeing efforts, Instagram said that they will focus on four key priorities: messaging, transparency, videos, and creators.

“We’re going to have to rethink what Instagram is because the world is changing quickly and we’re going to have to change with it,” he added.

Do you like the new feature? Let us know your thoughts!