Ginebra San Miguel gives back through ‘Bagong Tapang Jersey Promo’
In these difficult times, people miss the power of sports to bring people together more than ever. For its latest consumer promo, Ginebra San Miguel Inc. (GSMI) gives basketball fans a platform to come together. Of course, this extends help to those of which the pandemic has affected. Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo lets basketball fans collect Gin Kings merchandise. And, give back at the same time.
Ginebra San Miguel gives back through ‘Bagong Tapang Jersey Promo’
The jersey and cap collection promo had a virtual media launch. Recently, they streamed via Ginebra San Miguel’s Facebook page. The promo also comes in line with the brand’s latest campaign Bagong Tapang. Of course, this highlights the new courage and strength that Filipino possess to overcome the challenges of the COVID-19 pandemic. Then, they unveiled the jerseys during the event.
It also featured Scottie Thompson (6), Stanley Pringle (11), Japeth Aguilar (25), LA Tenorio (5), and Mark Caguioa (47). Starting on May 1 to June 30, 2021, fans can also get their hands on the limited-edition merchandise for only Php100 for the One Ginebra Nation jersey. Or, Php150 for the One Ginebra Nation cap for every six (6) seals. Or, caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin, and Primera Light Brandy.
During the launch, fans saw their favorite players for the first time. This, then, comes after winning the 2020 Philippine Cup championship at the historic PBA bubble in December last year. With the restrictions in social gatherings, the traditional championship victory party and fans day had to be set aside.
LA Tenorio of the Gin Kings’ PBA bubble experience also related:
“Ang Ginebra fans ibang level talaga. May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin. At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas. Sila ‘yung 6th man namin sa game. Napag-usapan ng team na iisipin namin ‘yung ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon.”
PAYING IT FORWARD
The jersey collection promo became one of Ginebra San Miguel’s most patronized consumer promotions. For this year, GSMI tapped non-profit organization Gawad Kalinga (GK) as its partner for this project’s noble undertaking.
Then, GSMI General manager Noli Macalalag said:
“To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic. We hope to encourage Gin Kings fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate.”
For every jersey or cap that they redeem, basketball fans and consumers will also be able to donate. The donation will go to GK’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, and the fishermen in Barangay Bagumbayan, Pililla, Rizal. Then, the merchandise will be available for redemption at selected Puregold and other outlets nationwide. To confirm the merchandise’s authenticity, an authentication patch can also be found on the lower left part of the jersey. Meanwhile, an authentication sticker is attached to the cap.
For more details and updates on the promo, log on to their website. You can also check out the official Facebook page of Ginebra San Miguel. Or call the GSMI customer care hotline at 8632-2564. GSMI remains the producer of Ginebra San Miguel. It became the world’s largest-selling gin, according to the leading global drinks journal Drinks International. It also has a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.
