The Role of Entertainment City in Boosting the Philippine Tourism Industry
The Philippines is a place that will leave anyone who visits it breathless, and with a life-long memory of this piece of paradise on Earth. The nature here is amazing. It offers so many unique sites and wonders of nature that you can’t see them all in just one trip.
It has sandy beaches, pristine waters with rich wildlife, and amazing plants that create incredible places for hiking, right to the vibrant cities, and fancy establishments that are dynamic and full of life. Because of those things, tourism is one of the most important industries in the country.
The government generates huge revenue from it and is working to make it even more appealing to tourists. With that idea in mind, the Entertainment City was created.
What Is the Entertainment City?
The idea that the officials of PAGCOR had was to create a gaming and entertainment complex that would represent the sensation for tourists from all over the world. The project was imagined to create the Las Vegas of Asia, with a small number of competitors who can offer a similar level of excitement as they could even on a global scale.
PAGCOR stands for the Philippine Amusement and Gaming Corporation and represents a government-owned corporation. It is easy to see the connection between their operations and the promotion of tourism in this nation.
They are also responsible for overseeing online gambling in the Philippines, and some of their best sites according to Jessica Whitehouse, an expert on the subject. But let us get back to the Entertainment City, which is a complex that covers eight square kilometers of the finest natural harbor in the world. Manila Bay, famous for its spectacular view of the sunsets, is the home of this increasingly popular attraction.
And when a location such as this is chosen, it is no wonder that the government is putting extra effort to work on all the relevant factors such as infrastructure for example, and making it even more accessible to visitors.
Importance of Entertainment City to the Philippines
This project represented a serious venture for the government, and the success of it all was very important to them. Therefore, they worked with the finest and most renowned companies on the development of the Entertainment City. We are talking about Melco Resorts and Entertainment, Universal Entertainment Corporation, and the Bloomberry Resorts Corporation.
The last one’s CEO Enrique K. Razon Jr. spoke recently about opening another resort of theirs in the Philippines at the end of May, the Solaire Resorts North. Why is all this important for the nation? Simply because these companies invested billions to make this possible. They reshaped Manila Bay’s look, creating an extravagant waterfront promenade.
After that, it offered jobs to the people. This project offered employment opportunities to various sectors. Jobs in construction, hospitality, tourism, retail, and many more were possible thanks to the Entertainment City. And in that way, through stable and well-paid jobs, the standard of living in the country is increased.
How Is Entertainment City Helping the Tourism Industry
Entertainment City was intended to promote the Philippines in the offer of spectacular entertainment and leisure. There is more than one resort, and they all possess vibrant offers for the guests. The great thing about this idea is exactly in the fact that there is more than one resort, as they have to compete for the visitors, offering better and better deals.
And the tourists respond well to this. Their stay here is extravagant and luxurious, making them feel like they are in paradise. The appeal of the integrated resorts is that everything is in one place. Hotels with rooms and apartments that are perfect for relaxation, and when you leave them you can entertain yourself in their casinos.
These establishments are some of the best in this part of the world. Their atmosphere is intoxicating, and players can enjoy the electronic gaming machines, or table games for hours. Some of the best dealers and croupiers in the world are here, making the gaming experience as amazing as it can be.
However, not everyone is into gambling. That is why the Entertainment City excels when it comes to the improvement of tourism in the country. Besides everything we already mentioned, they have a rich offer of fine dining restaurants that offer cuisines from all parts of the world.
Also, the retail shops with some of the world’s most recognizable and classiest designer brands, the entertainment venues with content for the day and night. Bars and clubs, if visitors prefer vibrant nightlife and even interactive programs for children, so the parents can relax and unwind. Truly a place with something for everyone.
Philippines: One of the world’s most popular traveling destinations
The Philippines is already one of the world’s most popular traveling destinations. But, since the country is dependent on the income generated through tourism, government officials invested in it further. Thus, the creation of an Entertainment City was possible.
Through a collaboration with renowned companies, the complex that covers eight square kilometers, filled with hotels, casinos, shops, and event venues opened its doors to tourists from all over the world. And we can say that the initial idea was a great success.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.