Soirée: A Festive Shopping to Support Local Brands

Soirée by Retail Lab, the much-anticipated annual holiday shopping event, returns to the Fifth at Rockwell from November 22 to 24, December 6-8 and December 14-15.

For 15 years, Retail Lab has been a pioneer in the local retail scene, dedicated to supporting local and emerging brands. Founded by Claud Baron-Paulino and Rosanna Aranaz, Retail Lab provides a platform for these brands to thrive and reach a wider audience. Furthermore, expanding beyond its retail stores, Retail Lab has taken its commitment to local brands to the next level with Soirée. This twice-yearly event at the Fifth at Rockwell has significantly become a highly sought-after destination for shoppers seeking unique, high-quality products from Filipino designers and artisans.

*Retail Lab and Soiree by Retail Lab Founders Claud Baron-Paulino and Rosanna Aranaz*

Filipino Creativity

This year’s Soirée promises to be even more extraordinary, featuring over 170 carefully curated brands that offer a diverse range of products, from fashion and accessories to homeware, food, and artisanal treats.

“Soirée has always been more than just a shopping event. It’s a platform for Filipino creativity and a celebration of local businesses,” said Claud Baron-Paulino, co-founder of Retail Lab.

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(Left Photo L-R) Lola and Daisies Owner Ramona Santuele, Soiree by Retail Lab and Retail Lab Co-Founder Rosanna Aranaz and Claud Baron-Paulino, Cafeno Manila Owner Annick Bunuan, Alexander Fragrance Owner Alexander Barles

(Right Photo L-R) Cafeno Manila Owner Annick Bunuan, Soiree by Retail Lab and Retail Lab Co-Founder Rosanna Aranaz and Claud Baron-Paulino, Tutum Owner Jerella Cates Uy, Gizmo Scout Owner Valerie Dale Tan

“We’re excited to bring back this much-loved event and continue supporting the growth of our partner brands like Lola & Daisies, Gizmo Scout, Alexander Fragrance, Tutum and Cafeno Manila”, Claud added.

Moreover, Rosanna Aranaz, co-founder of Retail Lab, added, “We believe in the power of community and collaboration. Soirée is a testament to the strength of the Filipino entrepreneurial spirit. We’re proud to showcase the incredible talent and innovation of our local brands.”