Sharp Reinforces Commitment at “In Step With Your Future”
Sharp (Phils.) Corp., the Japanese brand known for innovation and reliability, recently unveiled three distinct booths featuring its current, new, and future products during its “In Step With Your Future” Media Conference and Dealers’ Appreciation Night held at Solaire Resort North on May 20, 2026.
The event highlighted Sharp’s evolving brand direction and its commitment to developing solutions that respond to real-life needs. The theme “In Step With Your Future” also serves as Sharp’s new slogan, replacing “Be Original.”, and reflects the company’s forward-looking vision.
“It reflects our commitment to look beyond technology and focus on real life — to understand the challenges people are facing today and to offer solutions one step ahead of time. Sharp will continue to deliver products that make everyday life better,” said Sharp Philippines President, Mr. Masahiro Akiyoshi.
History of Sharp
The three booths showcased Sharp’s product journey across generations — from its current lineup of trusted appliances and electronics, to its newest product lineup, and to concept products that represent the company’s future direction. Through these exhibits, Sharp demonstrated how it continues to evolve while staying true to its core values of quality, practicality, and customer-centered innovation. “Customers should choose value, not just price, because Sharp delivers value through health, comfort, energy savings, and enjoyment” Mr. Akiyoshi added.
First segment booth highlights its current premium lineup of televisions, refrigerators, washing machines, air conditioners, air purifiers, audio products, and small appliances. Featuring advanced technologies and thoughtfully designed innovations, these products are built to simplify everyday household tasks, enhance convenience, and elevate the overall home experience through comfort and entertainment.
New Products
The Second Segment Booth served as the official launch platform for Sharp’s newest products, giving attendees an exclusive first look at the brand’s latest innovations across entertainment, home appliances, and smart living solutions.
Leading the showcase were Sharp’s newest AQUOS TVs, featuring 4K Google TV, HDR, Dolby Audio, and advanced gaming and AI-powered technologies. The lineup includes the AQUOS JJ5000X Series with a sleek “SUIREN-粋錬-” metal stand, 120Hz High Refresh Mode, and V8 Revelation Processor, arriving this July. Sharp also marks the 25th anniversary of AQUOS TV with its return to the large-screen category through the new 85-inch 4K Google TV. Premium models such as the AQUOS QLED JL6500X and AQUOS XLED HU8500X deliver enhanced color, AI-powered picture optimization, Dolby Atmos, and up to 144Hz refresh rate for a more immersive viewing and gaming experience.
Sharp also introduced its new CS-Series Speakers, combining powerful sound, retro-inspired design, karaoke functions, Bluetooth connectivity, and multi-input compatibility for versatile entertainment. Meanwhile, the TS-2010P-BK tower speaker delivers immersive audio performance with dual woofers, X-BASS technology, and karaoke-ready features designed for home entertainment.
In home appliances, Sharp unveiled a new 2-Door Top Mount refrigerator with a larger Mega Freezer capacity, alongside new washing machine models featuring Direct Drive Motor technology, quieter operation, and waterproof capacitive touch panels.
Expanding its health and smart living lineup, Sharp presented the FX-S82 air purifier with Purefit design and AIoT functionality, designed for spaces up to 62 square meters.
The brand also showcased the AH-XP10DHF air conditioner lineup, equipped with AIoT connectivity, Fresh Dry Function, Super Jet Mode for rapid cooling, and smart features that allow users to monitor and control settings remotely for a more personalized and energy-efficient cooling experience.
Future Product Concepts
The showcase highlighted the brand’s continued commitment to delivering forward-thinking solutions, enhanced performance, and meaningful value to the Filipino people.
The Third Segment Booth featured a preview of future product concepts that may be introduced to the Philippine market, subject to consumer demand and market conditions. The showcase included innovative technologies and premium-quality products presented at leading global technology exhibitions such as CEATEC (Japan). These forward-looking offerings reflect the brand’s commitment to continuous innovation, advanced functionality, and delivering products that align with evolving consumer lifestyles.
Sharp has been in the Philippines since 1982 and, for more than 40 years, has been part of Filipino homes and businesses. Over the decades, the company has built a strong presence in the country by providing dependable products that support the changing needs of Filipino consumers.
Commitment to Relationships
As Sharp moves forward, it remains committed to strengthening its relationship with media partners, dealers, and customers while introducing products and solutions designed to improve everyday life and help shape a better future. Sharp will continue to be part of Filipino households – caring, supporting, and giving comfort through innovation. In doing so, Sharp is more than ready to step into the future paying close attention to the ever-changing landscape of the Filipino market.
Mr. Akiyoshi ended the speech by saying “Sharp will stay one step ahead of people’s needs and continue solving real-life problems, and by delivering value to our customers and working together with our dealer partners, we will grow together. All of this is not just for today—Sharp will remain “In Step With Your Future.”
For more information about upcoming events and product offerings, please visit the Sharp Philippines official website, https://ph.sharp
