Rosenda Casaje: Championing a Community of Empowered Women
From having a side hustle as a student to founding a purpose-driven beauty empire, Rosenda Casaje has always had an entrepreneurial spirit. And now, she’s using it to empower women through her brand, Gorgeous Glow PH, especially single moms who are looking for income opportunities and financial independence.
“I would sell hair bands, school supplies, and even chicharon,” Rosenda recalls of her early ventures in grade school. That same mindset continues to shape how she leads her brand today.
In 2017, she launched Gorgeous Glow PH, a beauty brand rooted in inclusivity and empowerment. The idea was sparked by her personal journey as a woman, and now mom, and her desire to help others rise with her.
“My goal for putting up this business is to be able to help single moms earn a living by selling Gorgeous Glow products online,” she shares. “Aside from my dream of building my own business, I am now able to help more people by providing jobs and income opportunities.”
Top Content Creator
Beyond her entrepreneurial success, Rosenda has also become a notable online creator, with 1.4 million followers on Instagram and 5.1 million on Tiktok, known for her content on lifestyle, travel, and e-commerce products. Named as one of Tiktok’s Top Content Creators in the Philippines in 2024, further cementing her influence in the digital space.
Her growing reach has also captured the attention of global luxury fashion brands, leading to exclusive invitations to shows at Paris and Milan Fashion Week, which she shared is a dream-come-true moment for someone like her who had simply admired couture from afar.
Overcoming Roadblocks
Still, her success didn’t come without challenges. When the Covid-19 pandemic hit, Rosenda’s business was still in its early stages. The uncertainty and shift in consumer behavior could have stalled her growth, but she leaned into her creativity and resourcefulness.
“[L]ike any other business roadblocks, I turned this crisis into an opportunity. I created more content about my brand and my products. I tapped content creators to also make the most of the situation. I was able to build a community of content creators and influencers harping on my brand.”
Much of the drive and passion that shaped who she is today comes from her greatest mentors: her parents, whom she shared she looks up to for doing everything they could to give her a comfortable life.
Right now, Rosenda defines success not just by what she built, but by what she can give. “Achieving your dreams and goals in life is great but being able to be an instrument for others to fulfill their dreams and live a good life because of the help you gave them is much more fulfilling.”
At her core, Rosenda Casaje is not only a woman of elegance, vision, and ambition, but she’s also building a brand that reflects who she is: someone who works hard, uplifts others, and stays true to her purpose. With Gorgeous Glow PH, she’s not just creating a business; she’s creating opportunities, especially for women, that make a real difference.
