POP MART Opens Second Official Store at SM Aura
Fresh from the opening of its first official store at SM Megamall, POP MART is adding another stop to Metro Manila’s retail map—this time in the heart of Bonifacio Global City.
Located on Level 2 of SM Aura, the new POP MART store spans 164 square meters and opens to the public on January 16 at 2:00 PM. The launch marks POP MART’s first permanent location in Taguig City, following a year of strong local interest that began with pop-up stores across Metro Manila and culminated in the brand’s first official store opening at SM Megamall in Ortigas last December.
Creating spaces that feel inviting and easy to explore
The SM Aura store continues POP MART’s approach to creating spaces that feel inviting and easy to explore. Bright, thoughtfully laid-out displays encourage visitors to browse at their own pace—whether they’re longtime fans or first-timers encountering the brand for the first time. Blind box displays sit alongside larger collectible formats, making the store equally appealing for casual shoppers, gift hunters, and collectors who enjoy discovering new releases in person.
For the SM Aura opening the spotlight focuses on SKULLPANDA, a POP MART favorite known for her expressive designs and distinctive visual style. The character’s presence anchors the store’s lineup, reflecting the brand’s creative range and its appeal to fans who gravitate toward characters with personality and artistic flair.
As an official store, it will also be the first to carry POP MART’s newest releases, with selections refreshed regularly to keep the experience dynamic for returning customers.
POP MART’s expansion into BGC reflects the brand’s steady growth in the Philippine market. Since its initial pop-up launches at SM Mall of Asia, SM Makati, and SM North EDSA, POP MART has built a strong following locally, fueled by social media buzz, in-mall activations, and growing interest in designer toys as part of everyday lifestyle and self-expression. The opening of a second official store signals the brand’s confidence in this momentum.
Culture of discovery and leisure
Beyond shopping, POP MART stores have increasingly become social spaces—places where fans pause, take photos, compare finds, and share the excitement of opening a blind box. The SM Aura location fits naturally into BGC’s culture of discovery and leisure, offering something lighthearted and creative amid the area’s busy retail scene.
Looking ahead, POP MART shows no signs of slowing down. While details remain under wraps, the brand has hinted at another official store opening soon, this time north of Metro Manila, continuing its expansion across key locations. The move underscores POP MART’s commitment to making its characters and collectibles more accessible to Filipino fans.
With its arrival at SM Aura, POP MART adds another lively stop to BGC’s retail landscape—one that invites curiosity, discovery, and the familiar thrill of not knowing exactly what you’ll get until you open the box. More stores are already lined up, and if there’s one thing POP MART fans know well, surprises are part of the experience.
