InLife Benefits Unveils New Brand at “RESTART” Launch
InLife Benefits Insurance Company, Inc. marked a significant milestone with the successful launch of its refreshed brand through an immersive event entitled RESTART, bringing together business leaders, partners, and media to celebrate a new chapter for employee benefits in the Philippines. This marks the company’s strengthened mission in providing a holistic and comprehensive insurance benefits solutions to organizations and its workforce.
Held at Makati Shangri-La last January 21, 2026, the event’s central theme, RESTART, symbolized more than a brand refresh—it represented the welcoming of a new dawn for InLife Benefits, formerly Generali Life Assurance Philippines, Inc. It reflected the company’s evolution under new ownership and its renewed direction powered by innovation and purpose.
At its core, RESTART embodies InLife Benefits’ commitment to carrying forward valuable hopes for its partners and customers: stronger service, expanded and more relevant offerings, and consistently top-notch quality across every touchpoint. The theme underscored the brand’s promise to move forward with clarity, confidence, and deeper care for the Filipino workforce.
Carrying forward valuable hopes
InLife Benefits President and Chief Executive Officer Noemi Azura shared the significance of the launch. “Restart, for me, is a Kairos moment—and it is a Kairos moment as well for InLife Benefits,” said Azura. “Because finally, we are launching the brand. This is a move forward under a new ownership, powered by innovation and purpose. The new brand and logo represent our strong capability as a one-stop shop in the employee benefits space.”
InLife Executive Chairperson Nina Aguas, in her Opening Remarks said that the event goes beyond a Brand Launch, it’s “making a clear decision about direction, focus and intent. This moment signals how InLife moves forward through InLife Benefits.” Aguas added, “We honor and respect the journey that Generali Philippines has undertaken. Now, we build on it. We bring it into closer alignment with InLife’s long-term direction and with the needs of a changing market.”
A key highlight of the afternoon was the official introduction of InLife Benefits’ newest brand ambassador, Robi Domingo, whose personal journey and professional background strongly align with the brand’s purpose-driven evolution.
Domingo also emphasized the trust InLife has built over the years and the importance of evolving to meet the changing needs of Filipinos.
“InLife has always been a trusted name, and with InLife Benefits, they recognized the need to widen and evolve their offerings to respond to the needs of Filipinos today,” shared Domingo.
Moreover, drawing from his own experience as an entrepreneur and wellness advocate, Domingo underscored why the partnership resonated deeply with him.
“Being an employer myself, I truly understand the value of employee benefits. It’s important to make people feel that they’re not just working for a company, but that they’re part of a family—that they’re cared for,” he added. “I’m at a stage in my life where I’m very intentional about security and planning—not just for myself or my family, but for the people I care about. That’s why InLife Benefits felt like the right partner.”
The celebration was further elevated by a special live performance from OPM icon Ogie Alcasid.
The program also featured an intimate fireside chat with Azura, where she shared deeper insights into InLife Benefits’ refreshed direction, leadership philosophy, and long-term vision for the brand.
“With this new brand, we are reaffirming our promise to be a dependable partner to Filipino employers and their people,” Azura shared. “Our goal is to simplify benefits, strengthen protection, and create meaningful impact in the lives of employees across generations.”
Additionally, the successful RESTART launch signals a bold step forward for InLife Benefits, uniting trusted legacy, innovation, and purpose to redefine how employee benefits support Filipino workplaces today and in the years ahead.
