The donation of 100,000 USD aims to meet the immediate needs of the 130,000 most vulnerable people through the provision of household items, water purification tablets, water tanks, cash grants, food packs, and more.
“It’s critical to quickly support communities after they have been hit hard by multiple and devastating typhoons on top of the relentless physical, emotional and economic toll of COVID-19. Thanks to the generous support from H&M Foundation, the Red Cross in the Philippines can give immediate live-saving relief to affected families in these regions as their lives and livelihoods have been disrupted and many have lost family members, their homes and sources of income,” says Olle Castell, Head of Asia & Pacific, Swedish Red Cross.
“We’ve always kept a watchful eye on the region’s most vulnerable countries like ours to extend the necessary support. The H&M Foundation has been in partnership with the Swedish and Philippine Red Cross since 2013 after the onslaught of Typhoon Yolanda. They also made a donation after Typhoon Vinta ravaged Southern Philippines and affected over 90,000 children in 2017, as well as the affected communities in Eastern Visayas following Typhoon Ursula. And then most recently, to the affected communities during the Taal Volcano eruption that happened earlier this year,” shares Dan Mejia, Head of Communications and Press, H&M Philippines.
The USD 100,000 that the H&M Foundation provided through the Philippine Red Cross for each major calamities in the country have contributed to meet the immediate humanitarian needs of women, men, and children by ensuring that affected communities have immediate access to essential items and services. These include water, sanitation, shelter, healthcare, livelihoods, psychosocial support and protection. A part of the donation was also provided as a cash disbursement directly to the affected population.