From Brand to Bratz: Where Fashion Gets Fierce and Inclusive
When we think of fashion, we often picture glossy campaigns, familiar faces, and beauty standards that feel impossibly out of reach. But for Louize Lapira, founder of local brand Aratel, fashion should be anything but exclusive. With bold designs, transgender models, and unapologetic Bratz-level attitude, Aratel is proving that beauty belongs to everyone—loudly and proudly.
Bratz breaking the Rules, Owning Runway
Aratel, founded in 2023, never intended to play by fashion’s old rules. For Louize, the mission was simple yet radical: create bold, expressive, affordable fashion—and make sure the people often left out of the conversation feel seen.
“I’ve always loved making clothes,” Louize shares. “But I noticed that so much of what’s out there feels either too safe, too expensive, or completely lacking in inclusivity. I wanted to create something different—personal, daring, but still relatable. Aratel is all about creativity, community, and authenticity.”
Bratz Energy, Real Faces
The iconic Bratz dolls proved that beauty comes in every form, and that same energy drives every Aratel campaign—where transgender models don’t just participate, they lead the narrative.
“It’s not about checking diversity boxes or hopping on trends,” Louize explains. “These are our friends, our inspirations. Why wouldn’t they be the face of Aratel?”
Of course, pushing boundaries comes with backlash. Some of Aratel’s TikTok campaigns have sparked controversy, but Louize refuses to water down the brand’s message.
“We’re not trying to compete with giant fashion houses,” Louize says. “We’re building something meaningful collaborating with trans and queer creatives, making safe spaces, and showing the world what true inclusivity looks like.”
Small Brand, Loud Bratz Statement
Aratel may be small, but that’s where its strength lies. Without corporate red tape, the brand freely carves out space for real representation—even when it’s raw, loud, and imperfect.
“We’re not trying to compete with giant fashion houses,” Louize says. “We’re building something meaningful collaborating with trans and queer creatives, making safe spaces, and showing the world what true inclusivity looks like.”
Every Aratel campaign isn’t just about selling clothes, it’s about platforming voices, celebrating individuality, and turning self-expression into everyday confidence.
Aratel takes pride in being a small brand because it allows them to stay deeply connected with their community. Their size keeps them grounded, allowing them to listen, collaborate, and draw inspiration from real people.
Instead of focusing on rapid growth, Aratel uses its platform to create a better, more inclusive space where everyone feels seen, valued, and represented.
Fashion That Belongs to Everyone
For Louize, authentic representation is simple. It is about showing up fully with no filters, no rules, no limits. At Aratel, no one is expected to shrink themselves into other people’s narrative.
Instead, the brand celebrates bold, unapologetic self-expression, especially for those who have long been excluded from the fashion spotlight.
“People shouldn’t have to dim themselves down just to belong,” Louize explains. “Our trans models bring it all—the confidence, the creativity, the realness. That’s exactly what Aratel stands for: a space where everyone can be seen, heard, and celebrated.”
From Overlooked to Over-the-Top Fierce
From brand to Bratz, from overlooked to over-the-top fierce, Aratel is redefining what fashion means proving that true beauty is inclusive, loud, and unfiltered.
“For me, real representation means people get to show up exactly as they are—no one should be told to tone it down or change themselves to fit a brand’s image,” Louize emphasizes. “At Aratel, we create space for people to bring their whole selves, because that’s where confidence, power, and true style come from.”
In a world where boundaries still try to define who belongs and who doesn’t, Aratel is tearing down the lines. For them, beauty and fashion collide without limits Because beauty knows no boundaries.
And when fashion makes space for everyone, it’s not just powerful—it’s unstoppable. Aratel proves they’re not here to fit the molds, they’re here to break them.
Every design, every campaign, every unapologetic face is a reminder that fashion doesn’t belong to one image or one standard. For Aratel beauty has no boundaries, and fashion isn’t just about trends it becomes a Movement.
