Several companies in different parts of the globe suffered when this year started with a pandemic crisis. Surprisingly, there’s a mobile brand that was still able to experience growth in sales. According to the research by Counterpoint, realme has taken second place in the Philippine market with over 7400 percent annual increase!
realme was able to defy the challenges brought by COVID-19
Based on an article posted by Counterpoint, the sales for the overall smartphone market declined this year. However, realme’s Q2 shipments grew in South-East Asia. Just here in the Philippines, the 2-year old brand posted a 97 percent increase. It has now over 21 percent of the Philippine market share. Aside from that, it was able to surpass OPPO, Xiaomi, and Samsung when it gained the second spot. This is huge progress from its 5th place during the previous quarter.
In Malaysia, realme was successful in reaching the third place in the market. realme is also known as the brand that made 5G popular in Thailand that it became the top in terms of 5G shipments. Meanwhile, realme was able to grow 100 percent in Singapore so it finally entered the top 5 brands. Apart from key SEA markets, realme performed well in other Asia Pacific markets like Bangladesh, Australia, Taiwan, and Pakistan.
Research Analyst Abhilash Kumar said that there were a lot of factors that helped realme defy the market decline. He added, “The right channel strategies, effective marketing, and good value-for-money products across all price bands helped [realme] defy the market decline. The COVID-19 pandemic led consumers towards online sales platforms where realme has a strong presence. Innovative initiatives like “Zero-touch shipping” during the outbreak helped realme keep the offline momentum as well. In addition, realme has been proactive in launching new models online without any postponements. Coupled with social media campaigns and strong word-of-mouth marketing, the brand has positioned itself strongly, especially among younger age profile segments.”
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