ASUS ROG Presents Next-Gen Gaming Innovations
For Those Who Dare: ROG Redefines the Future of Gaming at CES 2026
ASUS Republic of Gamers (ROG) marked a major milestone at CES 2026 with its Dare to Innovate virtual event—celebrating 20 years of bold ideas, technological breakthroughs, and a relentless drive to redefine gaming. With world-first devices, AI-powered systems, and boundary-pushing collaborations, ROG once again demonstrated why it remains at the forefront of gaming innovation.
From high-performance laptops and holographic desktops to AR gaming glasses and OLED displays, ROG’s latest lineup showcases a future where gaming is smarter, more immersive, and deeply personal.
Two Decades of Fearless Innovation
ROG’s journey began in 2006 with the launch of the Crosshair motherboard—an early symbol of its commitment to enthusiasts and overclockers. Two decades later, that same spirit fuels a global ecosystem of gaming hardware built around performance, experimentation, and community.
The ROG Lab remains the brand’s innovation engine, pushing the limits of thermal design, AI integration, and user experience. At CES 2026, the Lab’s latest advancements highlight how performance and creativity can coexist without compromise.
AI-Powered Performance on the Go
The Zephyrus G14 and G16 laptops represent ROG’s vision for modern gaming mobility. With Intel® Core™ Ultra Series 3 processors, NVIDIA® Blackwell GPUs, and up to 50 TOPS of NPU performance, these laptops bring AI acceleration directly to the device—eliminating reliance on the cloud.
Enhanced cooling systems, Nebula HDR displays, and refined industrial designs make the Zephyrus lineup ideal for gamers and creators who demand both portability and power.
Breaking Barriers with Dual-Screen Gaming
Innovation took center stage with the ROG Zephyrus Duo 16, the world’s first dual 16-inch screen gaming laptop. Designed for multitasking at the highest level, the Duo 16 features dual OLED displays that transform how users game, stream, and create. With NVIDIA G-SYNC® support and flagship GPU options, the device delivers uncompromising performance in a form factor unlike anything else on the market.
Gaming Meets Storytelling: ROG x Kojima Productions
Furthermore, ROG’s collaboration with Kojima Productions exemplifies its commitment to gaming culture beyond hardware. The ROG Flow Z13-KJP is also a versatile, AI-powered device inspired by the philosophy of exploration and creativity. Designed by legendary artist Yoji Shinkawa, the device merges collectible aesthetics with real-world performance.
The collaboration further extends to premium peripherals, creating a complete ecosystem that blurs the line between gaming gear and artistic expression.
Holograms, AR, and Immersive Audio
Moreover, ROG’s innovation extends beyond traditional gaming PCs. The ROG G1000 desktop introduces the world’s first holographic fan system in a prebuilt gaming PC, transforming the machine into a visual centerpiece without compromising cooling performance.
In immersive displays, ROG maintains its global leadership in OLED monitors, unveiling next-generation Swift OLED models with extreme refresh rates and improved durability. Meanwhile, the ROG XREAL R1 Gaming Glasses introduce a new way to experience gaming—projecting a massive virtual screen with ultra-low latency and spatial sound powered by Bose.
Precision Audio and Control
ROG also unveiled new gaming audio solutions, including the audiophile-grade ROG Kithara headset developed with HIFIMAN, and the versatile ROG Cetra Open Wireless earbuds. For competitive players, the ROG Falchion Ace 75 HE keyboard delivers lightning-fast response times and precision control with magnetic switches and 8000Hz polling.
Shaping the Next Chapter of Gaming
Furthermore, as ROG enters its third decade, the brand continues to transform bold ideas into experiences that inspire gamers worldwide. At CES 2026, ROG also didn’t just showcase products—it presented a vision of gaming that blends technology, culture, and creativity into a unified future.
For ROG, innovation isn’t just about performance—it’s about daring to imagine what gaming can become.
