TikTok LIVE Fest Celebrates Power of Community and Authenticity
TikTok, the world’s leading short-form video platform, recently held the TikTok LIVE Fest 2025 Offline Event in Phuket, Thailand, bringing together creative talent and communities from around the Southeast Asia (SEA) and Caucasus and Central Asia (CCA) regions.
The celebration served as part of TikTok’s global initiative to acknowledge the growth of TikTok LIVE, the many LIVE creators across diverse content categories, and the rapid expansion of engaged viewer communities.
#LIVEFest25Phuket: A Grand Regional Celebration
Following a global online competition in November and December 2025, with over 5 million creators across SEA and CCA participating, #LIVEFest25Phuket brought together over 200 creators from the region to celebrate the diversity of the TikTok community, spotlight cultural stories and communities, and honor outstanding LIVE creators.
“TikTok LIVE Fest is more than a celebration—it is a platform that supports creator community growth through meaningful LIVE experiences. Through online competitions, LIVE creators connect with their communities and one another, emphasizing deep real-time connections and empowering every LIVE session as an opportunity for growth and self-discovery,” said Napattha Chavalitcheewingul, Creator Manager for TikTok LIVE in Thailand.
Top performing Philippine creators were recognized at #LIVEFest25Phuket, including Mae Oclarit (mae_oclarit), Seth Sta. Ana (seth.tings), Cris Maravilla (imhersheyss), Lyra Micolob (lyramicolob21), and Ryssi Avila (imryssi).
The night also featured an electrifying set by Thai girl group 4Eve, bringing the vibrant energy of the TikTok community to the physical stage.
Spotlight on Filipino Talent: imryssi
Ryssi (imryssi) stuns on the red carpet at #LIVEFest25Phuket, where she was recognized as a top performing creator in the Fandom League
From streaming raw, heartfelt performances, Ryssi (@imryssi) has emerged as one of the country’s most promising young voices. A student, mother, and creator with over 2.2 million followers, she has transformed personal moments into music that resonates across borders. Following her coronation as Global Champion of Gimme the Mic, TikTok LIVE’s first-ever global music competition, she took home the top spot in the TikTok LIVE Fest Fandom League for the Philippines. With a deep love for music, she has continued to connect with millions, proving that passion and perseverance can turn dreams into reality.
Empowering Communities through Real-time Connection
Throughout 2025, TikTok LIVE recorded exponential growth, with over 100 million creators going LIVE across SEA and CCA, a 77% increase from 2024. Well over half of those creators used the feature for the first time, a testament to the creator ecosystem driving momentum in this emerging economy.
Community participation also strengthened with LIVE generating over 134 billion comments, and Multi‑Guest participation reaching 1.1 billion guests.
“TikTok LIVE is proof that live streaming is no longer just a feature, but a core part of modern digital culture that connects people through creativity, community, and real-time interaction. Through LIVE Fest, we’re glad to honor not just creators, but the unseen efforts, the supportive community, and the shared journey that makes every LIVE count,” added Chavalitcheewingul.
