Rufa Mae Quinto Joins Easy Brand Family
Easy Brand officially welcomes multi-talented actress and comedienne Rufa Mae Quinto as its newest brand ambassador, joining culinary icon Chef Boy Logro and the growing roster of Easy Brand endorsers. The announcement was made today at Caffe Allor Ristorante, 83 Scout Reyes, Quezon City, during the brand’s special media launch.
The event dubbed as “Rufa Mae Quinto is Now Part of the EasyPro Family!” highlighted her fun, relatable approach to home cooking and her long-time love for sharing meals with her family and followers. The partnership also marks her return to mainstream Philippine entertainment after living in the United States and signing anew with Sparkle GMA Artist Center.
Kitchen Made Easier — Rufa Mae’s Way
Rufa Mae, known today for her energetic presence on Your Face Sounds Familiar (YFSF)—where she transforms into iconic singers like Moira Dela Torre—embraces a different kind of transformation in the kitchen. Long before she joined Easy Brand, she had been delighting fans with her home-cooked dishes, earning the nickname #MamaChef, a moniker given by close friend LJ Reyes.
Her Instagram has since evolved into a vibrant cooking page, filled with recipes she prepares for her family. With Easy Brand, she now takes her love for cooking to a wider audience. “I’m loving the new me,” she once wrote on Instagram following a personal interview on one of the TV shows, where she opened up about embracing motherhood and rediscovering her passion for food. As she steps into her new ambassador role, that statement takes on a new meaning—this time for her culinary journey.
Rufa Mae + Easy Brand: A Perfect Match
As part of the campaign, Rufa Mae will showcase how Easy Brand products can simplify everyday cooking without sacrificing flavor. During the media launch, she mentioned that several dishes she named for her family used Easy Brand’s signature essentials, including:
- EasyPro® Sauces like the EasyPro® Premium Sweet Chili Sauce, EasyPro® Premium Teriyaki Sauce, EasyPro® Premium Soy Garlic Sauce, and EasyPro® Premium Barbecue Sauce – her go-to shortcuts for quick, flavorful meals.
- EasyPro® Powder Mixes – which she incorporates into desserts and snacks frequently posted on her social media.
- EasyPro® Flavor Powdered Mixes – allowing her to prepare comfort dishes even on busy shooting days.
Rufa Mae shared that as a performer and mom, she needs products that help her prepare food fast—especially on days packed with rehearsals for Your Face Sounds Familiar. “Madali, masarap, at certified ‘Rufa Mae’—ganun dapat!” she joked during the launch.
A New Chapter for Easy Brand
For Easy Brand executives, Rufa Mae represents the modern Filipino home cook—creative, practical, and fun. Her personality and culinary storytelling bring a refreshing twist to the brand’s mission of making kitchen moments easier and more exciting. “With Rufa Mae Quinto joining Chef Boy Logro and our Easy Brand ambassadors, we’re excited to reach more Filipino families who want convenience without losing the joy of cooking,” one of the executives shared during the media launch.
Other Brand Ambassadors and attendees present are Chef Ruben Ignacio, Chef Marky Bartolome, Chef Zhe Jacinto, Chef Irish Manrique, Chef Carl Josh Dy, Chef Bam Piencenaves, Kobe Chan, Rachel Ann Jao, Lui Selorio, Boram Um, and Don Gabriel Calderon.
