SOLÁ Pioneers Men’s Shapewear Revolution
SOLÁ is poised to revolutionize the market once again. Building on the success of the Mercury Collection and the No-Show Nipple Cover. Kylie Verzosa and the SOLÁ team have conceived another groundbreaking new collection that promises to be nothing short of brilliant. Especially, driven by a passion for shattering stereotypes and filling gaps in the industry.
Introducing the newest addition to the Mercury Collection: The Sculpting Boxer Shapewear Shorts, the Sculpting Short Sleeve Shapewear Shirt, and the Sculpting Sleeveless Shapewear Shirt. A new line of products designed with the modern man in mind. These pieces seamlessly combine functionality, comfort, and support.
Recognizing that everyone desires clothing that enhances their natural physique and boosts confidence. SOLÁ have crafted pieces catering to the masculine body type. It offers superior support, improved posture, and high compression without sacrificing comfort.
SOLÁ: Mercury Collection
These seamless garments are designed for men but can be worn as unisex pieces. Crafted from high-quality materials and available in 2 colors: BLACK and SLATE, and 3 distinct styles: the Sculpting Boxer Shapewear Shorts, the Sculpting Short Sleeve Shapewear Shirt and the Sculpting Sleeveless Shapewear Shirt, and each offers unique benefits:
- Sculpting Boxer Shapewear Shorts: Provides high compression for tummy control and light compression in thighs to aid muscle recovery
- Sculpting Short Sleeve Shapewear Shirt: Offers medium compression at the back for improved posture, high compression for tummy control, and light compression in shoulders to aid muscle recovery
- Sculpting Sleeveless Shapewear Shirt: Features medium compression at the back for improved posture and high compression for tummy control, as well as a versatile sleeveless design
Each piece is crafted from breathable fabrics that ensure maximum comfort and flexibility with no side seams. This makes them ideal for both everyday wear and special occasions. The versatile shirt styles can be worn as an undershirt, or as is. The collection is available in a variety of sizes from S-XL to cater to diverse body types. This is to reinforce SOLÁ’s commitment to inclusivity.
Furthermore, driven by the belief that everyone deserves to feel comfortable and confident in their skin, the Men’s Shapewear Collection is designed with meticulous attention to detail by SOLÁ’s in house design team in Manila, incorporating advanced fabric technology and ergonomic design. Indeed, this collection aims to provide everybody with the support and confidence they need without sacrificing comfort or style.
Our goal at SOLÁ has always been to challenge the status quo and push the boundaries of what’s possible in fashion. With our new Men’s Shapewear Collection, we are not just introducing a new product line; we are creating a movement. It’s time for men to have access to shapewear that enhances their confidence, strengthens and supports their lifestyle, just as women have.
said Kylie Verzosa, founder and creative director of SOLÁ.
Moreover, the launch of the Men’s Shapewear Collection marks a significant milestone for SOLÁ. As it continues to push boundaries and set new standards in the industry. Kylie Verzosa and the SOLÁ team invite everyone to experience the confidence and comfort that come with wearing SOLÁ’s newest products.
At SOLÁ, we believe in empowering individuals to feel confident and comfortable in their own skin. Our Men’s Shapewear Collection is a testament to our commitment to inclusivity and innovation. We are thrilled to offer a solution that caters to the modern man’s needs and challenges traditional norms.
Kylie Verzosa expressed her excitement about the new launch
Innovation and Inclusion
SOLÁ continues to push the boundaries in fashion and functionality, delivering products that inspire confidence and redefine industry standards.
Innovative Features of the Men’s Shapewear Collection:
- High Compression Technology: Utilizing cutting-edge fabrics and design, the shapewear offers targeted compression for torso and core control.
- Breathable and Non-constrictive: Made from high-quality, breathable materials, the shapewear ensures maximum comfort allowing for all-day wear without discomfort.
- Precision Fit: The shapewear is meticulously engineered to support the body’s natural movements, offering unparalleled flexibility and ease of wear for mobility and comfort.
- Posture Support: Provides support with light compression at the shoulders and back to improve posture
- Versatile Piece: The product, especially the top, is aimed at being worn not just under the clothes but on its own.
In addition to its functional benefits, the Men’s Shapewear Collection is designed to be stylish and discreet. The sleek, modern designs ensure that the shapewear can be worn seamlessly under any outfit. Providing a polished look without any visible lines. This attention to detail underscores SOLÁ’s dedication to merging fashion with function. Markedly, offering products that not only perform exceptionally but also look and feel great.
In this initial launch, pre-orders start on sola.com.ph starting August 1 and will be available for purchase on SOLÁ’s website, official Shopee, Lazada, and TikTok Shop starting August 13.
Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.