Where the Sea, Wind, and Mountains Meet: ROUND LAB Launches Flagship Pop-up Store at SM North EDSA
Award-winning Korean skincare brand Round Lab proudly unveils its first-ever exclusive flagship pop-up store in the Philippines, at the 2nd Floor, The Block, SM City North Edsa and running until June 30, 2025. This milestone event also brings Round Lab’s clean beauty innovations closer to Filipino skincare lovers, offering an immersive journey through Korea’s most beloved skincare rituals.
Rooted in Nature, Backed by Science
Inspired by the pure landscapes of the Korean Peninsula—where the sea, wind, and mountains meet—Round Lab is also known for harnessing natural ingredients like deep-sea water, birch sap, and pine extracts to deliver gentle yet effective skincare for every skin type.
Experience the Round Lab Difference
At the pop-up, guests can enjoy personalized skincare consultations with our trained brand ambassadors using the Skin Analyzer Unit, a high-tech tool that provides tailored recommendations based on your skin’s unique needs.
Explore and test Round Lab’s bestselling collections including the cult-favorite 1025 Dokdo, Birch Juice, Pine Cica, and more.
Introducing the Camellia Deep Collagen Firming Gel Mask
As a pop-up exclusive, Round Lab proudly introduces its latest innovation: the Camellia Deep Collagen Firming Gel Mask—a luxurious pink hydrogel mask infused with multi-type collagen (Type 3 & 4) and ultra-low molecular collagen from France to visibly firm and hydrate skin.
Sourced from century-old Camellia flowers in Jeju Island and enriched with Vitamin B12, this color-changing mask also delivers instant radiance and elasticity—perfect for those chasing glass skin goals.
Celebrate with Exclusive Launch Perks
Enjoy special freebies and gifts with every purchase, available only at the SM North EDSA pop-up. Also, don’t miss your chance to dive into the world of Round Lab—where Korean skincare meets natural purity and high-performance science.
Round Lab is exclusively available at Watsons and SM Beauty nationwide.
Proudly distributed by Descorp, a dynamic force in the Philippine beauty and wellness scene, committed to bringing global innovations closer to local consumers.
Follow Round Lab on Instagram: @roundlabph
