Vincent Co-led Puregold doubles down on grassroots retail, reaffirms sari-sari store advocacy

Through Puregold, Vincent Co recognizes how integral micro-retailers are to the growth and reach of the broader retail sector.

As one of the country’s leading retailers, Puregold has long recognized that the strength of this micro-retail sector is closely tied to the strength of the broader retail landscape. The company’s extensive network of sari-sari store partners has been a major contributor to its growth and nationwide reach.

Sari-sari stores serve as trusted community institutions across the Philippines. These bridge access gaps in underserved areas, offer small-volume purchasing for budget-conscious households, and often extend credit based on long-standing neighborhood relationships. Their presence sustains hyperlocal economies and forms a vital foundation of the country’s retail ecosystem.

*Puregold Price Club Inc. President Vincent Co continues to champion sari-sari stores as essential pillars of local communities and the national retail ecosystem.*

Sari-Sari Stories

This understanding is at the core of an initiative championed by Puregold Price Club Inc. President Vincent Co. The Sari-Sari Stories series reflects his advocacy to empower local entrepreneurs who keep grassroots commerce thriving across the country. The project trains the spotlight on the people running these neighborhood staples and recognizes their central role in both community life and national economic activity.

*Vincent Co emphasizes that the success of Puregold*, *closely tied to the dedication and resilience of sari-sari store partners.*

*Through the sari-sari store stories, Puregold wishes to celebrate local entrepreneurs as business collaborators and proud Filipino cultural icons.*

“Puregold’s continued success reflects the unrelenting hard work of our sari-sari store members,” says Vincent. “With Sari-Sari Store Stories, we aim to celebrate them not only as business collaborators, but also as proud Filipino icons. Puregold remains committed to ensuring that the humble tindahan continues to thrive and remains a meaningful part of every community.”

The company’s strong performance din the third quarter highlights the strategic importance of these partnerships. Long-time sari-sari store owners and neighborhood retailers remain a core driver of Puregold’s sustained growth, relying on the company as a trusted supplier and business ally.

Through the series, Puregold honors these establishments while also reinforcing its commitment to inclusive growth and community-centered development. The initiative aims to elevate awareness of the critical role sari-sari stores play in sustaining local economies and supporting grassroots commerce.

Josh Austria

Aside from being a businessman, Josh Austria has been working in PR and media industry for more more than a decade. From his years of experience as the Marketing and Advertising Head of Village Pipol Magazine, he has built strong relationships with creative people, brands, and organizations.