TikTok hosts the first-ever Beauty Fest Philippines
TikTok, the world’s leading short-form video platform, ignited a beauty movement with the first-ever TikTok Beauty Fest Philippines, a landmark initiative that showcased the platform’s comprehensive beauty ecosystem–from discovery to purchase. The milestone gathering united beauty lovers, content creators, and brands in a powerful display of Filipino creativity, culture, and self-expression.
Held at the Bonifacio Global City Amphitheater, TikTok Beauty Fest Philippines brought online conversations to life through creator-led beauty experiences. With the theme #ForEveryKindOfBeautiful, the movement featured TikTok beauty ambassadors Belle Rodolfo and Marj Maroket, along with top Filipino creators, who inspired attendees with live demonstrations and also shared personal stories of empowerment.
Belle emphasized that “beauty on TikTok is so much more than makeup or skincare, it’s about stories, identity, and self-expression. Events like Beauty Fest show the power of this community. We uplift each other, grow together, and celebrate every kind of beauty.” For Marj, what makes the festival truly special is its authenticity, she said, “whether you’re a beginner or a pro, this festival creates a space where everyone can explore, feel inspired, and truly belong. That inclusivity is what makes this community so vibrant and empowering.”
TikTok Beauty Fest Philippines went beyond an event; it became a platform where creativity, culture, and commerce intersect. “Filipinos are redefining beauty on TikTok, making it inclusive, personal, and inspiring. This festival brought that vision to life, offering a space for people to connect, explore, and express themselves confidently,” said Bea Bautista, Head of Communications for TikTok Philippines. “More than showcasing trends or products, Beauty Fest celebrates the moments, the stories, and the people who make beauty meaningful.”
A Beauty Journey Brought to Life
Festival-goers embarked on an immersive Beauty Journey, starting with a charm bracelet filled with letter charms from each participating brand booth. As guests collected each charm to complete the event name, they also unlocked exclusive rewards, gained raffle entries, and received a custom bracelet they could proudly take home as a festival keepsake. Moreover, the experience extended to the Beauty Journey Hub, featuring curated zones inspired by TikTok trends, and the TikTok LIVE Studio, where fans joined live broadcasts and creator interactions.
Special Performances
Additionally, the energy continued on the main stage with special performances by global Filipina drag superstar Marina Summers and Femme MNL, an all-LGBTQIA+ performance group. Festival-goers also enjoyed brand-led interactive segments and product showcases from Nestlé, Colgate-Palmolive, Dermorepubliq, and Unilever, alongside exclusive TikTok Shop offers and immersive content booths powered by top beauty and lifestyle brands on TikTok.
TikTok’s first-ever Beauty Fest Philippines came to life through the support some of the country’s leading beauty and lifestyle brands, including Dermorepubliq, Cream Silk, Pond’s, Colgate, Rexona, Vaseline, Palmolive Naturals, Glad2Glow, Maybelline, L’Oréal, Garnier, UL Skin Sciences, Inc., FITNESSE Granola, Nature’s Bounty, NESTEA Cleanse, Samsung, Ever Bilena, Andrea Secret, Careline, Blackwater, ISSY & CO., J.M.C.Y., O.TWO.O, SuiSui, Kiehl’s, SkinEver, Popique, Olay P&G, Sweet Night, HEPMIL, and Flash Sale.
For highlights from the festival, follow #TikTokBeautyFestPH and #ForEveryKindOfBeautiful.
