This is a glamourous, dark and powerfully feminine collection for bold women
H&M is thrilled to announce a collaboration with cult fashion brand The Vampire’s Wife, the brainchild of British designer, model and muse Susie Cave. A fashion insider favorite, The Vampire’s Wife is known for flattering silhouettes, glamourous details and an unbridled celebration of women and the female form. The collection is progressive in both attitude and fabrication; garments are made from sustainably sourced materials. The collection will be available at SM Megamall, SM Makati and Greenbelt from October 22, 2020. It will also be available at ZALORA Philippines from October 29, 2020.
“It was a great honor to be asked to be the designer and the creative director of The Vampire’s Wife’s collaboration with H&M. H&M went to extraordinary lengths to bring the dark and sensual world of The Vampire’s Wife to life. I hope this collection gives as much joy to those who wear it, as it did for me to create it,” says Susie Cave, Creative Director and Designer.
Accessories encourage whimsy, as charm necklaces, bracelets, and ear cuffs feature eye, cloud, and of course, vampire teeth iconography. Fingerless lace gloves and white detachable ruffled collar are both playful too. Classic black dominates the collection for an invitingly mysterious feel, with shimmery silver lace, opulent button cuffs, and rich velvet textures adding a luxurious tone.
“With this collaboration, H&M and The Vampire’s Wife want to show our customers that fashion can, and should, empower and inspire women to feel like the best version of themselves. We’ve long been inspired by Susie’s energy and brand values and we’re thrilled to be doing this undoubtedly very special collection together,” says Maria Östblom, Head of Design Womenswear at H&M.
Together with H&M, Susie Cave is the creative director of the campaign, inviting us into The Vampire Wife’s world with key campaign themes of strength, vulnerability, intimacy, the unknown, and womanhood. Brand muse Samantha Snow, model Eva Apio and British poet Greta Bellamacina are the stars of the campaign. It captured shared brand values of progress and female empowerment in both image and film.
